Structured Approach to Solution Interviews PPT
This PPT slide, part of the 56-slide Lean Startup Canvas: Guide, Process and Tools PowerPoint presentation, outlines the structure of a "Solution Interview" within the context of the Running Lean methodology. It breaks down the interview process into distinct phases, each with a specified time allocation, ensuring a focused and efficient dialogue. The process begins with a "Welcome" segment, which is crucial for setting the stage and establishing rapport with the interviewee. This initial interaction lasts for 2 minutes, allowing for a smooth transition into the subsequent sections.
Next, the slide emphasizes the importance of collecting demographics, which is also allotted 2 minutes. This step is vital for understanding the background of the interviewee and tailoring the conversation accordingly. The "Tell a Story" phase follows, where the interviewer sets the problem context, again for 2 minutes. This storytelling approach can engage the interviewee and frame the discussion effectively.
The core of the interview is the "Demo" section, which spans fifteen minutes. This is where the actual solution is presented and tested, providing an opportunity for real-time feedback. Following the demo, the "Test Pricing" phase allows for a discussion on pricing strategies, lasting 3 minutes. This is critical for gauging market acceptance and willingness to pay.
The interview wraps up with a "Wrapping Up" segment, which includes a final ask and a summary of the discussion, taking 2 minutes. The last part involves documenting results, ensuring that insights gathered during the interview are captured for future analysis. The slide effectively communicates a structured approach to conducting solution interviews, highlighting the importance of each phase in gathering valuable customer insights.
This slide is part of the Lean Startup Canvas: Guide, Process and Tools PowerPoint presentation.
MBB/Big 4 style presentation that provides an overview of and guidance the Running Lean Methodology and the Lean Canvas.
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