Understanding Innovator Archetypes for Strategic Innovation PPT

This PPT slide, part of the 28-slide Innovation Effectiveness Curve PowerPoint presentation, outlines 7 archetypes of innovators, categorizing them based on their approach to key performance indicators (KPIs) related to innovation. Each type is defined by specific characteristics and recommended strategies, providing a framework for understanding how different organizations engage with innovation.

The first archetype, "Health Effective," represents best practices with high returns on investment. These organizations invest modestly in projects that have the potential for significant returns, suggesting a balanced approach to risk and reward. The guidance here is to maintain current practices and consider expanding innovation capabilities into adjacent markets.

Next, "Stingy Effective" innovators demonstrate high effectiveness while maintaining a careful balance of investment across various promising projects. The recommendation is to increase overall innovation investment, emphasizing that simply pouring resources into all projects may not be the most effective strategy.

"Risky Ventures" face challenges with uneven performance across their innovation projects. They often engage in higher-risk initiatives, but may struggle with consistency. The slide advises these organizations to evaluate their project portfolio critically, tighten approval processes, and focus on brand support to stabilize their innovation outcomes.

Lastly, "Incremental Innovator" organizations show acceptable effectiveness, but tend to focus on smaller, safer projects. They are often biased toward low-risk line extensions rather than groundbreaking innovations. The suggested approach includes developing a new innovation strategy with clear market priorities and enhancing the ideation process to identify high-impact ideas.

Understanding these archetypes can help organizations make informed decisions about their innovation strategies, aligning their approaches with their specific characteristics and market conditions.

This slide is part of the Innovation Effectiveness Curve PowerPoint presentation.

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Innovation Management Key Performance Indicators Best Practices Ideation KPI Innovation

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