Transforming Strategy: From Competition to Innovation PPT


This PPT slide, part of the 144-slide Complete Guide to Strategy Consulting Frameworks PowerPoint presentation, contrasts traditional strategy thinking with the principles of Blue Ocean Strategy, highlighting a paradigm shift in how businesses approach market opportunities. It outlines 5 key areas: Industry, Strategy, Market, Resources, and Organization.

In the traditional view, industry conditions are seen as fixed, compelling firms to compete within established market boundaries. This perspective limits innovation and often leads to a zero-sum game where one company's gain is another's loss. The slide suggests that companies traditionally focus on building competitive advantages to outpace rivals, which can stifle creativity and restrict growth potential.

Conversely, Blue Ocean Strategy encourages organizations to reshape industry conditions, creating uncontested market spaces. This approach emphasizes making competition irrelevant rather than merely striving to outperform existing players. Companies are urged to create and capture new demand, moving away from merely exploiting existing markets.

The resources section illustrates a significant shift in thinking. Traditional strategies often involve a trade-off between value and cost. In contrast, Blue Ocean Strategy advocates for breaking this trade-off, enabling firms to deliver higher value without incurring proportional costs.

Lastly, the organization aspect highlights a holistic alignment of activities. Traditional methods focus on aligning systems to compete effectively, while Blue Ocean Strategy promotes aligning all activities to create value that transcends industry norms.

This slide serves as a compelling invitation for executives to rethink their strategic frameworks, encouraging a move towards innovative thinking that can unlock new avenues for growth.



This slide is part of the Complete Guide to Strategy Consulting Frameworks PowerPoint presentation.

This presentation is created by ex-McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It is a compilation of 20 Strategy Consulting frameworks, including ones developed by McKinsey, BCG, AT Kearney, and PwC.

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