Strategy Development has followed a set path since the last century where a predetermined, rectilinear, and inflexible approach defined the process. In the 21st century, however, business leaders are conducting Strategy by evolving it into a probabilistic, repeated, and multifaceted process. This innovative approach to Growth Strategy, known as Flywheel Strategy, can both endure and adapt to the growing pace of Change and Disruption that is manifesting itself across all industries.
What is a Flywheel Strategy?
First, let's understand what a Flywheel is. Flywheel is a concept originally used in the power industry to explain an origin of stabilization, energy storage, and momentum.
Employing the Flywheel concept, executives are able to validate assumptions through simulations as well as in the real world scenarios. Using Gaming, Artificial Intelligence, Advanced Analytics, unremitting execution, and adjustment, with numerous scenarios to deliberate on, leaders create growth flywheels that successfully tackle the not so deterministic world where the future is highly uncertain.
Another important concept to be familiar with is "Clock Speed." This refers to the frequency with which Products, Capabilities, or Business Models are evolving.
By applying the concepts of the Flywheel and Clock Speed, organizations develop positively reinforcing response loops—i.e. the Flywheel Effect. Innovative and thriving disruptors capitalize on market trends by crafting reinforcing response loops that provide them with an advantage over a period.
This PowerPoint presentation on Flywheel Strategy goes into details of the concept of Flywheels, the Flywheel effect, and examples of the Flywheel business model used by successful market leaders. It breaks down the Flywheel Strategy approach of Sense, Think, and Act that consists of 3 phases:
1. Market Sensing (Sense) – Environmental assumptions are formulated through this procedure of extraneous Market Sensing.
2. Strategy Formulation and Investment Planning (Think) – Conventional strategic thinking can be aided in the new way of strategizing by the 3-phase process for Gamification—Design and Build, Simulate, and Evaluate.
3. Performance Evaluation and Learning (Act) – Performance Evaluation and Learning from the efforts has to be carried out so that improvement in proficiency to sense the market and experiment with new ideas occurs.
The Flywheel PowerPoint also includes various slide PPT templates depicting the 3-phase approach to Flywheel Strategy for you to use in your own business presentations.
The presentation includes detailed templates and examples to guide you through implementing the Flywheel Strategy in your organization. Gain insights into how leading companies like Amazon and Uber leverage the Flywheel effect to dominate their markets.
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Source: Best Practices in Strategy Development, Growth Strategy PowerPoint Slides: Flywheel Strategy PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
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