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Empathy Map Poster   3-page PDF document

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Empathy Map Poster (PDF)

File Type: 3-page PDF document
Secondary File: PowerPoint (PPTX)


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  1. Provides a summary of the Empathy Map based on the XPLANE model.
  2. Serves as a supplementary tool for your Design Thinking or Journey Mapping workshop session.
  3. Print the poster in A3/A4 size right out from your office copier machine.


This product (Empathy Map Poster) is a 3-page PDF document with a supplemental PowerPoint document, which you can download immediately upon purchase.

An Empathy Map is a visualization tool which can be used to synthesize your observations and gain a deeper insight into your customers. The Empathy Map Poster highlights the six key questions to help you build a comprehensive profile for your target customer or customer segment.

The poster is available in two distinct themes: a vibrant color scheme and a professional monochrome version. In both formats, the poster comes in a convenient PDF as well as an editable PPTX format, enabling effortless printing on A3/A4-sized paper from standard office copier machines. This versatile resource can be prominently displayed on employee workstations or distributed alongside your training materials.

Furthermore, the poster is an ideal supplement to Design Thinking training presentations. It serves as a valuable takeaway, summarizing the core principles of Empathy Mapping and reinforcing the key takeaways from your training.


1. Brainstorm to come up with all the possible customer segments that you might want to serve using your business model.
2. Select one customer segment for the empathy mapping exercise.
3. Give this customer a name and some demographic characteristics, such as income, marital status, and so forth.
4. Referring to the Empathy Map diagram, use a flipchart or whiteboard to build a profile for your newly-named customer by asking and answering the six questions listed on the left and right sides of the diagram.

The Empathy Map Poster not only serves as a strategic tool for customer profiling, but also includes practical visual elements that streamline the process of understanding customer needs and behaviors. The preview images reveal a meticulously designed layout that emphasizes clarity and ease of use, ensuring that your team can quickly grasp and apply the insights derived from the map. Each section is clearly delineated, allowing for a structured approach to capturing customer thoughts, feelings, and experiences. This resource is crafted to facilitate collaborative brainstorming sessions, making it an indispensable asset for workshops and strategy meetings. The dual-theme option caters to varying corporate aesthetics, ensuring it aligns seamlessly with your brand's visual identity.

Got a question about the product? Email us at or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Service Design PDF: Empathy Map Poster PDF (PDF) Document, Operational Excellence Consulting


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File Type: PDF pdf (PDF)
Secondary File: PowerPoint pptx (PPTX)
File Size: 336.8 KB
Number of Pages: 3

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Additional documents from author: 226

Operational Excellence Consulting, founded in 2009 by Allan Ung, draws from extensive experience at Microsoft, IBM, and Underwriters Laboratories (UL). With over three decades of expertise in strategy deployment, customer experience design, and operational excellence, our mission is clear: empowering global individuals and organizations through Design Thinking and Lean Methodologies. [read more]

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