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BENEFITS OF DOCUMENT
An Empathy Map is a visualization tool which can be used to synthesize your observations and gain a deeper insight into your customers. The Empathy Map Poster highlights the six key questions to help you build a comprehensive profile for your target customer or customer segment.
The poster comes in two themes: color and monochrome. Formatted in PDF and in editable PPTX, the poster can be easily printed on an A3-sized paper from an office copier machine and displayed on employee workstations, or distributed together with your workshop handouts.
The Empathy Map Poster complements the 'Design Thinking Workshop Guide' and 'Customer Journey Mapping' training presentation materials. It serves as a takeaway and summary of your creative problem-solving presentation.
HOW TO USE THE (CUSTOMER) EMPATHY MAP:
1. Brainstorm to come up with all the possible customer segments that you might want to serve using your business model.
2. Select one customer segment for the empathy mapping exercise.
3. Give this customer a name and some demographic characteristics, such as income, marital status, and so forth.
4. Referring to the Empathy Map diagram, use a flipchart or whiteboard to build a profile for your newly-named customer by asking and answering the six questions listed on the left and right sides of the diagram.
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Service Design PDF: Empathy Map Poster PDF (PDF) Document, Operational Excellence Consulting
ABOUT THE AUTHOR: OPERATIONAL EXCELLENCE CONSULTING
Operational Excellence Consulting is a leading management training and consulting firm dedicated to helping individuals and organizations improve their effectiveness and productivity in the post-pandemic new normal. Our mission is to drive lasting beneficial change by leveraging design thinking and lean management approaches.
We work with a diverse range of clients, including government bodies, multinational corporations, and small and medium-sized enterprises, across a wide spectrum of industries.
Our firm offers a comprehensive suite of capabilities, including Design Thinking, Customer Experience Management, Business Model Innovation, Lean Process Redesign, Total Quality Management (TQM), Total Productive Maintenance (TPM), Kaizen, Value Stream Improvement, Hoshin Kanri (Policy Deployment), Problem Solving Techniques & Tools (e.g. PDCA, 8D, A3, etc.), Training Within Industry (TWI), Suggestion System and Benchmarking.
To ensure the widespread adoption of operational excellence techniques and tools, we pride ourselves on developing high-quality, customizable training materials, presentations, frameworks, and templates to complement your training and business needs.
Operational Excellence Consulting has published 209 additional documents on Flevy.
File Size: 336.8 KB
Number of Pages: 3
Related Topic(s): Service Design
This business document is categorized under the function(s): PowerPoint Templates Strategy, Marketing, & Sales
It applies to All Industries
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
This product contains a supplemental PPTX document.
Terms of usage (for all documents from Operational Excellence Consulting)
Initial upload date (first version): Mar 5, 2022
Most recent version published: Mar 7, 2022
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