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Empathy Map Poster (PDF)
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BENEFITS OF DOCUMENT
- Provides a summary of the Empathy Map based on the XPLANE model.
- Serves as a supplementary tool for your Design Thinking or Journey Mapping workshop session.
- Print the poster in A3/A4 size right out from your office copier machine.
DESCRIPTION
This product (Empathy Map Poster) is a 3-page PDF document with a supplemental PowerPoint document, which you can download immediately upon purchase.
An Empathy Map is a visualization tool which can be used to synthesize your observations and gain a deeper insight into your customers. The Empathy Map Poster highlights the six key questions to help you build a comprehensive profile for your target customer or customer segment.
The poster is available in two distinct themes: a vibrant color scheme and a professional monochrome version. In both formats, the poster comes in a convenient PDF as well as an editable PPTX format, enabling effortless printing on A3/A4-sized paper from standard office copier machines. This versatile resource can be prominently displayed on employee workstations or distributed alongside your training materials.
Furthermore, the poster is an ideal supplement to Design Thinking training presentations. It serves as a valuable takeaway, summarizing the core principles of Empathy Mapping and reinforcing the key takeaways from your training.
HOW TO USE THE (CUSTOMER) EMPATHY MAP:
1. Brainstorm to come up with all the possible customer segments that you might want to serve using your business model.
2. Select one customer segment for the empathy mapping exercise.
3. Give this customer a name and some demographic characteristics, such as income, marital status, and so forth.
4. Referring to the Empathy Map diagram, use a flipchart or whiteboard to build a profile for your newly-named customer by asking and answering the six questions listed on the left and right sides of the diagram.
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Source: Best Practices in Service Design PDF: Empathy Map Poster PDF (PDF) Document, Operational Excellence Consulting
OVERVIEW
(PDF)
(PPTX)
Operational Excellence Consulting, founded in 2009 by Allan Ung, draws from extensive experience at Microsoft, IBM, and Underwriters Laboratories (UL). With over three decades of expertise in strategy deployment, customer experience design, and operational excellence, our mission is clear: empowering global individuals and organizations through Design Thinking and Lean Methodologies. [read more]
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Service Design Creativity ISO 9001 Human Resources Benchmarking Ideation Innovation Management Customer Experience Problem Solving Psychology Objectives and Key Results Performance Management Employee Management Diversity Goal Setting Kaizen Lean Game Workshops Quality Management & Assurance Onboarding Business Framework PowerPoint Diagrams
