Strategic Guidelines for Growth Stage Market Positions PPT

This PPT slide, part of the 29-slide Critical Baselines for Effective Strategic Planning PowerPoint presentation, outlines strategic guidelines for 5 distinct market positions during the growth stage of a business. Each position is categorized based on its competitive profile, providing a clear framework for decision-making. The categories are Dominant, Strong, Favorable, Tenable, and Weak, each with specific strategic recommendations.

The Dominant position emphasizes maintaining market leadership and sustaining growth while ensuring profitability. This suggests a focus on reinforcing existing strengths and leveraging market share. The Strong position encourages improving competitive standing and increasing market share, with an expectation of profitability through strategic investments aimed at growth.

For those in a Favorable position, the guidance shifts towards selective market share increases, indicating a more cautious approach to investment. The Tenable position highlights the need to identify and protect niche markets, although it acknowledges the potential for unprofitability, suggesting a more defensive strategy.

Finally, the Weak position advises a turnaround or divestment strategy, indicating that resources should be redirected away from unprofitable ventures. This structured approach allows executives to assess their current market standing and make informed decisions based on their specific circumstances. The visual representation aids in quickly grasping the strategic implications associated with each position, making it a practical tool for executives looking to navigate the complexities of growth-stage strategy.

This slide is part of the Critical Baselines for Effective Strategic Planning PowerPoint presentation.

This presentation is created by an expert in Strategic Planning, having been involved in the planning sessions of 3M, Gillette, Rubbermaid, Zenith, Sunbeam, and 100s of others. He's been working in Strategic Planning since the 60s.

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