This PPT slide, part of the 39-slide Creative Thinking in Strategy Development PowerPoint presentation, emphasizes the critical role of problem formulation in fostering creative thinking. It begins with a quote from Albert Einstein, underscoring the importance of dedicating time to define a problem before attempting to solve it. This sets the stage for the two main sections of the slide: "Reformulating Problems" and "Productivity of Sales Force is Not High Enough."
In the "Reformulating Problems" section, several strategies are outlined. The first point suggests using an invitational stem, prompting questions like "In what ways might we...?" This approach encourages open-ended thinking. The second point advocates for crafting a positive statement, which can shift focus from obstacles to opportunities. The third and fourth points recommend making problems more global or specific, respectively. This duality allows for a broader understanding of the issue while also honing in on particular aspects that may require attention.
The second section addresses a specific challenge: the productivity of the sales force. It poses the question of how to enhance this productivity, providing a series of "why" statements that delve into various potential solutions. These include generating new sales, reducing costs, and improving overall profitability. The slide also highlights actionable metrics, such as increasing the close rate and win rate, which are essential for measuring sales effectiveness.
The final part shifts perspectives by considering customer and competitor viewpoints, suggesting that understanding these elements can lead to improved strategies. Overall, the slide illustrates that the way problems are framed can significantly influence the effectiveness of the solutions developed.
This slide is part of the Creative Thinking in Strategy Development PowerPoint presentation.
This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It teaches a practical consulting framework actively used by tier-1 consulting firms.
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