Decades of Corporate Strategy Evolution PPT

This PPT slide, part of the 69-slide Corporate Strategy Primer PowerPoint presentation, outlines the evolution of corporate strategy from the 1950s to the 1990s, presenting a structured overview of key issues, theories, impacts, and bases of corporate value across different decades.

In the 1950s, the primary concern was the overload at the corporate center, which led to a focus on decentralization as the principal theory. This period emphasized divisionalization as a significant impact on corporate strategy development, relying on general management skills as the basis for corporate value.

The 1960s shifted attention to growth, introducing synergy as a key theory. This era saw diversification become a notable impact on strategy development, with the basis of corporate value evolving to include strategy concepts and portfolio management.

By the 1970s, resource allocation emerged as a critical issue, leading to portfolio planning as a principal theory. The impact on corporate strategy was characterized by balanced portfolios, while the basis of corporate value included more refined strategy concepts.

The 1980s highlighted value gaps and poor performance in diversification, prompting a focus on value-based planning. This decade also introduced restructuring and refocusing as impacts on corporate strategy, with a growing emphasis on value-based planning concepts.

Finally, the 1990s centered on defining the core business, with dominant logic and management styles becoming essential theories. The focus shifted towards shared resources and parenting advantage, while manageable portfolios and maximizing value creation were recognized as impacts on corporate strategy. The basis of corporate value further refined to core competencies.

This slide serves as a historical reference, illustrating how corporate strategy has adapted to address evolving challenges and priorities over the decades.

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Growth Strategy Strategy Development Core Competencies Corporate Strategy Value Creation Portfolio Management Restructuring Restructuring