Consumer Expectations Shaping Sanitary Product Design PPT


This PPT slide, part of the 196-slide Corporate Strategy Design Consulting Report PowerPoint presentation, outlines the evolving demands of consumers in Country X regarding sanitary products. It presents a central focus on "Consumer demands on sanitary products," surrounded by 6 key factors that influence these demands.

Functionality is highlighted as a primary concern, emphasizing the need for effective flushing, odor-free operation, and low noise levels. These attributes are critical for consumer satisfaction and reflect a shift towards higher performance standards in sanitary products.

Brand image is another significant factor, where popularity in media and the emotional benefits associated with a brand play a vital role. Consumers are increasingly influenced by how brands are perceived, which can impact their purchasing decisions.

The concept of environmental friendliness is also crucial. Government regulations now mandate that toilets must have a maximum flush capacity of 9 liters. However, there is a gap in consumer awareness regarding water-saving technologies. Consumers expect products to be leak-free and to incorporate dual flush mechanisms, indicating a growing consciousness about sustainability.

After-sales service is mentioned, with a focus on warranty and maintenance, suggesting that consumers value long-term support and reliability from manufacturers.

Product value, defined as the ratio of quality to price, is essential for consumers who are looking for cost-effective solutions without compromising on quality.

Lastly, product design is noted for its aesthetic appeal and innovative concepts, indicating that consumers are not just looking for functionality, but also for products that enhance their living spaces.

This comprehensive overview suggests that manufacturers must adapt to these evolving consumer expectations to remain competitive in the market.




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