This PPT slide, part of the 17-slide Core Competencies Analysis PowerPoint presentation, outlines Phase 2 of the Core Competencies Analysis, focusing on the categorization of end products into distinct "businesses." The primary objective is to identify commonalities among products that are intrinsic to the company. This includes aspects such as manufacturing processes, technology components, and intellectual property, which are crucial for effective classification.

The slide emphasizes the need to move beyond traditional functional classifications. It suggests that a broader perspective on what constitutes a "business" can be achieved through facilitation tools, referred to as "thinker toys." These tools encourage teams to think creatively and expansively about their product offerings, rather than being constrained by existing business unit definitions.

The visual representation on the right illustrates a "Core Competencies Tree," where end products are aligned with their respective businesses. This structure aids in visualizing how different products relate to core competencies and helps in identifying strategic focus areas. The grouping of products into businesses can lead to more coherent strategies and operational efficiencies.

Key takeaways include the importance of internal commonalities in product classification and the value of innovative thinking in redefining business structures. By adopting this approach, organizations can better align their resources and capabilities with market demands, ultimately enhancing their strategic positioning.

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Competitive Advantage Core Competencies Core Competencies Analysis Manufacturing Positioning