Strategic Framework for Competitive Positioning in Tech PPT

This PPT slide, part of the 91-slide Computer Industry Analysis Training PowerPoint presentation, presents a strategic framework that correlates competitive positioning with corresponding strategies within the computer industry. It is structured as a two-dimensional matrix, with the vertical axis representing "Enterprise market power," which encompasses market share and reputation, while the horizontal axis delineates various strategic approaches.

At the top right, the "Storage giant" category features EMC, indicating a high competitive position. The strategy for this segment is labeled "Power play," emphasizing the need to leverage enterprise storage market power to dominate the Storage Area Network (SAN) space. This suggests a focus on market leadership and innovation to shape the web landscape.

The lower sections of the matrix categorize "Server companies" and "Software and connectivity players," which include notable names like Compaq, IBM, and Veritas. These companies occupy a lower competitive position, and their strategies vary. For server companies, the strategy is less defined, suggesting a need for adaptation and potentially a reactive approach to market changes.

"Software and connectivity players" are advised to adopt a "No-man's land" strategy, which implies a need to act as a web influencer or fast follower. This indicates that these companies should focus on leveraging existing hardware capabilities to establish themselves as premier solution providers.

The slide concludes with a section labeled "Technology play," which encourages companies to develop technology at critical architectural points. This highlights the importance of innovation in maintaining a competitive edge, particularly for those aiming to become the "Intel" of SAN technology.

Overall, the slide serves as a strategic guide for executives to align their business strategies with their competitive positioning in the market.

This slide is part of the Computer Industry Analysis Training PowerPoint presentation.

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