Value Capture Dynamics in the German Flour Supply Chain PPT


This PPT slide, part of the 654-slide Business Unit Strategy Training Program PowerPoint presentation, presents a supply chain analysis for the German flour industry, highlighting the diminishing value captured at each stage from 1990 to 1996. It visually breaks down the supply chain into key components: retailers, the client industry, transportation, and grain suppliers. Each segment is assigned a percentage of the total value, illustrating how the distribution of value has shifted over time.

The top section of the slide indicates that the overall value captured by the client’s industry has decreased from 1.50 DEM/kg in 1990 to 1.40 DEM/kg in 1996. This decline is significant, as it reflects a broader trend affecting the industry. The percentages next to each segment show the share of value retained by each player in the supply chain, with retailers capturing 29% in 1990, which increased to 32% by 1996. Conversely, the client industry saw a drop from 27% to 14%, indicating a loss of value over the same period.

Transportation and grain suppliers also show notable shifts, with transportation holding steady at 8% and grain suppliers increasing their share from 36% to 49%. The arrows and values on the right side of the slide provide a timeline perspective, emphasizing the changes in value capture over the years.

This analysis serves as a critical tool for understanding the dynamics within the supply chain and the implications for stakeholders. It highlights the need for strategic adjustments to reclaim lost value and adapt to the evolving market conditions. The visual representation aids in grasping complex relationships and trends, making it a valuable resource for decision-makers.




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