This PPT slide, part of the 45-slide Building an Enduring Corporate Vision PowerPoint presentation, provides an overview of the concept of a BHAG, which stands for Big, Hairy, Audacious Goal. It defines BHAG as a strategic business statement that focuses an organization on a significant medium to long-term goal. This goal is characterized as audacious and potentially controversial, yet not deemed impossible by the organization. The text emphasizes that visionary companies often adopt such bold missions, which serve as a powerful mechanism to drive progress.
A true BHAG is described as clear and compelling, acting as a unifying focal point for efforts within the organization. It is essential that a BHAG has a definitive endpoint, allowing the organization to recognize when it has achieved the goal. The slide suggests that people are motivated by clear targets, which is a crucial aspect of goal-setting.
Engagement is another key theme. The slide asserts that a BHAG should energize and focus individuals within the organization. It should be easily understood, requiring minimal explanation. This clarity and accessibility are vital for fostering a sense of ownership and commitment among team members.
The slide contrasts BHAGs with typical corporate statements, which often lack the ability to inspire or drive forward momentum. It implies that many organizations miss the mark by not establishing goals that resonate deeply with their teams. This insight highlights the importance of crafting a BHAG that not only sets a direction, but also galvanizes the workforce towards achieving it. Overall, the content encourages organizations to rethink their goal-setting strategies to ensure they are ambitious and engaging.
This slide is part of the Building an Enduring Corporate Vision PowerPoint presentation.
Designed by a firm of ex-consultants from McKinsey, E&Y, and Bearing Point, this presentation discusses how to build an enduring Corporate Vision, based on a classic Harvard Business Review publication by Collins and Porras.
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