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BENEFITS OF DOCUMENT
- Provides a framework for crafting a Digital Transformation Strategy fitting for your organization--that encapsulates both Growth and Operational Improvement benefits.
- Provides a framework for Digital Transformation Execution--lays out key phases and functional layers.
- Provides a framework for Digital Maturity--i.e. know where you stand and how to gradually improve/mature across the areas of Customer Experience, Operations, and Information/Technology.
DOCUMENT DESCRIPTION
Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends:
- Social Media
- Mobility
- Internet of Things
- Cybersecurity
- Big Data
- Cloud
These emerging technology trends allow us to leverage 8 levers to Digital Transformation:
GROWTH (Business Driver Levers)
1. Demand Generation
2. Reach & Selection
3. Customer Purchase Process
4. Customer Experience
OPERATIONAL IMPROVEMENT (Business Enabler Levers)
5. Process Efficiency
6. Asset Utilization
7. Agility
8. New Business & Service Models
Additional concepts covered include Customer Purchase Process, Customer Experience Matrix, McKinsey's Customer Decision Journey, Accenture's Nonstop Customer Experience Model, Digital Maturity Assessment, Digital Maturity Model, 6 Layers of Successful Execution, Digital Operating Models, Customer Interaction Channel Map, among others.
This document also includes a set of templates for you to use in your own business presentations.
Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Digital Transformation Strategy PowerPoint document
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Digital Transformation Strategy
Sold by LearnPPT (this author has 81 documents)
This business document is categorized under the function(s):
It applies to All Industries
File Type: PowerPoint (ppt)
File Size: 2.4 MB Number of Slides: 118 (includes cover, transition slides)
Related Topic(s):
Digital Transformation Customer Experience Business Transformation
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Initial upload date (first version): Jun 16, 2016 Most recent version published: Sep 27, 2017
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