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Forming a coherent hypothesis is an instrumental tool when analyzing and addressing any business problem. It is a common approach used by management consultants. When evaluating any new, abstract business problem, it is wise to begin by forming an hypothesis related to the problem.

A popular consulting framework for forming a hypothesis is PRICE. PRICE is used by strategy consulting firms like McKinsey, Bain, and BCG. It can be used to test a hypothesis, determine if the hypothesis is valid, and answer questions, like, Does the hypothesis make sense? Should it be discarded? Should it be reworded?

This document explains the PRICE framework and provides template slides to be used in your own presentations.

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This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales

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File Type: PowerPoint (ppt)

File Size: 477 KB

Number of Slides: 15

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Initial upload date (first version): Aug 31, 2013

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PRICE Hypothesis Generation Framework

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