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HYPOTHESIS GENERATION WORD DESCRIPTION
It's critical to test a hypothesis you have generated for a market research study. You also need to develop a second hypothesis to compare which of the two is supported by the study's data.
Our Hypothesis Testing Tool was created to help you test a hypothesis as part of a market research effort. The purpose of this tool is to help you set decision-making standards about the validity of sample results that apply to an overall population.
This Microsoft Word tool assists in assessing a null hypothesis and alternative hypothesis to identify which of the two is supported by the data gained through your research.
Key benefits and functionality include:
*standardizes hypothesis testing
*provides a professional format to document hypotheses
*evaluates data support for null & alternative hypotheses
*allows for easy communication among market research team
*encourages documentation of all market research efforts
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Source: Best Practices in Hypothesis Generation Word: Hypothesis Testing Tool Word (DOC) Document, Demand Metric
