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HIGHLIGHTS
DOCUMENT DESCRIPTION
It's critical to test a hypothesis you have generated for a market research study. You also need to develop a second hypothesis to compare which of the two is supported by the study's data.
Our Hypothesis Testing Tool was created to help you test a hypothesis as part of a market research effort. The purpose of this tool is to help you set decision-making standards about the validity of sample results that apply to an overall population.
This Microsoft Word tool assists in assessing a null hypothesis and alternative hypothesis to identify which of the two is supported by the data gained through your research.
Key benefits and functionality include:
*standardizes hypothesis testing
*provides a professional format to document hypotheses
*evaluates data support for null & alternative hypotheses
*allows for easy communication among market research team
*encourages documentation of all market research efforts
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Hypothesis Generation Word: Hypothesis Testing Tool Word (DOC) Document, Demand Metric
ABOUT THE AUTHOR: DEMAND METRIC
Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.
Demand Metric has published 25 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales
It applies to All Industries
File Size: 82 KB
Number of Pages: 8
Related Topic(s): Hypothesis Generation
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Aug 29, 2013
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