BUY WITH CONFIDENCE
DESCRIPTION
It's critical to test a hypothesis you have generated for a market research study. You also need to develop a second hypothesis to compare which of the two is supported by the study's data.
Our Hypothesis Testing Tool was created to help you test a hypothesis as part of a market research effort. The purpose of this tool is to help you set decision-making standards about the validity of sample results that apply to an overall population.
This Microsoft Word tool assists in assessing a null hypothesis and alternative hypothesis to identify which of the two is supported by the data gained through your research.
Key benefits and functionality include:
*standardizes hypothesis testing
*provides a professional format to document hypotheses
*evaluates data support for null & alternative hypotheses
*allows for easy communication among market research team
*encourages documentation of all market research efforts
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Hypothesis Generation Word: Hypothesis Testing Tool Word (DOC) Document, Demand Metric
OVERVIEW
(DOC)
Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.
Ask the Author a Question
Consulting Frameworks Strategy Development Hypothesis Generation Problem Solving Strategic Planning Growth Strategy Presentation Development Pyramid Principle Strategic Analysis Market Research Chief Strategy Officer Strategy Frameworks Gap Analysis Maturity Model Entrepreneurship Small Business Porter's Five Forces Strategy Deployment & Execution Hoshin Kanri Operational Excellence Strategic Thinking PowerPoint Diagrams Compilation Sales Organizational Design Consulting Training Work Planning Sales Force Henry Mintzberg Communications Strategy Retail Strategy Product Launch Strategy Product Strategy Pricing Strategy Positioning
![]() |
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |