The mainstay of a successful strategy is creation of Competitive Advantage. However, for most organizations Competitive Advantage is a moving target, which is hard to pin down. A global executive study pinpoints a possible cause: just 53% of executives characterized their companies' strategies as underscoring the development of differential advantage over rivals. The rest declared their strategies as merely matching industry best practices and delivering operational imperatives.

This presentation provides a detailed account of 10 strategy tests that were validated in the global study. The research encompassed online survey of executives from across the world, to test whether their companies' business unit strategies pass 10 tests that constitute a good strategy.

The main test questioned the potential of a company strategy to overcome rivals by creating Competitive Advantage, while the rest of the 9 tests investigated the efficacy of the strategy and how it positions the company in the market.

Conducting an in-depth review of the strengths and weaknesses of a company's past strategies through these 10 tests may help leaders uncover the ones relevant to their situations.

The slide deck also includes some slide templates for you to use in your own business presentations.

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