This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
This product (Seven Core Capabilities of Agile Marketing) is a 21-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.
The Digital Age has significantly impacted and fundamentally changed Marketing. There are countless more marketing channels, customer touchpoints, data sources—all from disparate systems and providers. And, this proliferation is only growing, as a new technology platform or channel is launched every week.
Thus, leading organizations are adopting agile thinking from software to create the Agile Marketing Organization. This presentation discusses the 7 core capabilities needed in Agile Marketing:
1. Agile Development
2. Big Data for Consumer Understanding
3. Programmatic Buying
4. Branded Content
5. Marketing Effectiveness Analytics
6. Marketing Innovation
7. Agency Management
Being Agile allows Marketing to iterate more quickly to adapt to the rapidly changing conditions we see in the digitally-driven market today.
Back in 2012, the gaps Marketing faced were Social Media and Community Management. This presentation won't discuss capabilities in these areas.
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This deck also includes slide templates for you to use in your own business presentations.
This presentation delves into the intricacies of Agile Development, illustrating how marketing teams can leverage agile methodologies to expedite campaign launches and optimize performance. It highlights the importance of appointing a "scrum master" to lead integrated marketing efforts, ensuring rapid iterations and continuous improvement. The deck also provides a detailed breakdown of the four "sprints" involved in an agile marketing initiative, offering a practical framework for implementation.
The PPT emphasizes the critical role of Big Data and Analytics in understanding consumer behavior and making data-driven decisions. It outlines the necessity of acquiring talent in data management, advanced analytics, and consumer insights to harness the full potential of available data. By focusing on these areas, organizations can transform raw data into actionable insights, driving more effective marketing strategies and achieving better ROI.
This PPT slide outlines an Agile approach to marketing initiatives, emphasizing the iterative process of development through multiple "sprints." Each sprint spans 2 to 4 weeks, allowing teams to adapt and refine their strategies based on ongoing feedback and results. The structure is designed to enhance collaboration and responsiveness within marketing teams.
At the core of this method is the role of the "scrum master," who prioritizes tasks for the upcoming sprint. The process begins with a sprint planning meeting on Day 1, where the team reviews the previous sprint's outcomes and sets goals for the current period. This initial meeting is crucial for aligning team efforts and ensuring that everyone is focused on the most impactful tasks.
The slide also highlights the importance of daily stand-up meetings, which last about 15 minutes. During these brief sessions, team members share updates on their progress, outline their plans for the day, and identify areas where they need assistance. This promotes accountability and keeps the team aligned.
As the sprint progresses, teams conduct a backlog update, testing and learning from various experiments and tactics. The culmination of each sprint is marked by a sprint review, occurring at least 14 days in. Here, the team evaluates the sprint's results and discusses viable ideas for future development. This review process fosters a culture of continuous improvement, ensuring that marketing initiatives remain agile and responsive to market dynamics.
Overall, this slide provides a clear framework for implementing Agile methodologies in marketing, underscoring the importance of structured meetings and iterative learning. It serves as a practical guide for organizations looking to enhance their marketing effectiveness through Agile practices.
This PPT slide outlines the critical need for specialized skills in Big Data and Analytics to effectively harness the vast amounts of data available in today's digital landscape. It emphasizes that while organizations recognize the potential value of their data, many struggle significantly with its analysis. This indicates a gap between data availability and actionable insights, which is a pressing issue for many companies.
Key points highlight that most organizations either fail to collect sufficient data or do not fully utilize the data they do gather. This underutilization can lead to missed opportunities for informed decision-making. The slide also notes that typical Data and Analytics teams in larger organizations consist of 20 to 30 individuals, suggesting that while there is some capacity, it may not be adequate to meet the growing demands for data-driven insights.
To address these challenges, the slide proposes a strategic focus on acquiring talent in 3 essential areas: Data Management, Advanced Analytics, and Consumer Insights. Each of these areas plays a vital role in transforming raw data into meaningful insights that can drive business decisions. The emphasis on aligning objectives with the data collected is crucial; misalignment can result in efforts that yield minimal results.
Overall, the slide serves as a call to action for organizations to rethink their data strategies and invest in the right skill sets to leverage their data effectively. This approach is essential for staying competitive and making informed decisions based on consumer insights.
This PPT slide outlines the concept of Programmatic Buying within the realm of marketing. It emphasizes the ability to customize marketing messages to specific audiences based on various criteria, such as age, gender, and geographic location. This targeted approach is designed to ensure that the right message reaches the right person at the optimal time and context, enhancing the effectiveness of marketing efforts.
The slide highlights that Programmatic Buying facilitates personalized messaging and media, which leads to more efficient campaigns and higher quality leads. This is crucial for organizations aiming to maximize their marketing ROI. It also notes that leading companies are actively experimenting with Programmatic Buying strategies, often collaborating with agencies to refine their media buying processes. This indicates a trend where organizations are not just adopting these strategies, but are also committed to continuous improvement through testing and optimization.
The automation aspect is particularly significant. The slide mentions that the processes of buying, placing, and optimizing marketing efforts are increasingly handled by computers and algorithms. This automation streamlines operations, making them more efficient and less prone to human error. The final point underscores the growing importance of Programmatic Buying in the marketing budget, projecting that by 2018, it will account for over 80% of marketing spend. This statistic serves as a strong indicator of the shift towards more data-driven and automated marketing strategies, suggesting that companies not embracing these changes may fall behind in the competitive market.
This PPT slide emphasizes the growing significance of content creation in the context of an increasingly fragmented digital ecosystem. It highlights that organizations are compelled to adapt their content strategies to remain relevant and effectively engage with customers. The text indicates that as companies enhance their branded content capabilities, they typically navigate through 5 distinct stages.
The first stage, "Understanding the Customer," focuses on gathering insights about customer preferences and behaviors. This foundational step is crucial for tailoring content that resonates with the target audience. The next phase, "Testing and Learning," involves experimenting with various content formats and channels to identify what works best. This iterative process allows organizations to refine their approach based on real-time feedback.
Following this, "Scaling Successful Campaigns" suggests that once effective strategies are identified, organizations should expand their reach and amplify these successful initiatives. This stage is about leveraging proven tactics to maximize impact. The fourth stage, "Mastering Content," indicates a level of proficiency where organizations not only create content, but also optimize it for various platforms and audiences, ensuring consistency and quality.
The underlying message is clear: the primary objective of content creation is to enhance relationships with customers by providing valuable information. This approach aligns with the broader goal of fostering customer loyalty and engagement in a competitive marketplace. For potential customers considering this document, the insights presented can serve as a roadmap for developing a robust branded content strategy that adapts to evolving market dynamics.
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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