This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Explore strategies for global corporations to partner with startups in Emerging Markets, crafted by ex-McKinsey and Big 4 consultants. Emerging Market Startups Partnerships is a 24-slide PPT PowerPoint presentation slide deck (PPTX) available for immediate download upon purchase.
For large global corporations, forming productive alliances with promising startups is a far more challenging undertaking than it appears. Global corporations frequently struggle to identify potential advantageous startup partners.
On the other hand, startups face significant difficulty isolating and contacting the appropriate decision makers in the corporations, given the massive hierarchies of global businesses.
These difficulties are amplified in Emerging Markets.
A study conducted in 3 countries considered Emerging Markets, identified the following 4 strategies that tackle the problems, which hamper forming of effective partnerships among global corporations and Emerging Market startups:
1. Compensate for the immaturity of the entrepreneurial ecosystem.
2. Commit resources to tapping the entrepreneurial energy in Emerging Markets.
3. Work with local groups to overcome the limitations of outsider status.
4. Co-innovate with startups to access novel technologies.
These strategies are mutually complementary, interdependent, and should be considered in a bigger picture, rather than in a disjointed way.
The slide deck also includes some slide templates for you to use in your own business presentations.
The PPT provides a comprehensive analysis of the unique challenges and opportunities that global corporations face when partnering with startups in Emerging Markets. It delves into the intricacies of the entrepreneurial ecosystems in these regions, offering actionable insights backed by extensive research. The strategies outlined are designed to help corporations navigate the complexities of these markets, leveraging local innovation and entrepreneurial energy to drive mutual growth.
The presentation also highlights key differences in priorities, restrictions, and scale that set Emerging Markets apart from more mature markets. By understanding these differences, corporations can tailor their engagement strategies to better align with local conditions. The document includes practical templates and case studies, making it a valuable resource for executives looking to forge successful partnerships with startups in Emerging Markets.
This PPT slide outlines a strategic approach for startups in emerging markets, addressing the "last mile" problem characterized by unreliable information, weak property rights, and ineffective government systems. These challenges stifle competition and hinder contract execution, making it difficult for startups to access essential resources and support from global companies. The proposed strategy emphasizes building trust-based relationships between global firms and local startups, facilitating collaboration to navigate the complexities of the entrepreneurial landscape. Global corporations are encouraged to provide mentorship and tailored training programs to support startups. An example is IBM's enhanced startup program in China, which illustrates effective localization of offerings to better serve startups in emerging markets. Strategic partnerships are vital for fostering growth in these regions.
This PPT slide outlines 4 critical factors influencing relationships between multinational corporations and startups in emerging markets:
1. Immaturity of the entrepreneurial ecosystem: Many emerging markets lack robust infrastructure. Strategy: Invest in local resources or partnerships to foster innovation.
2. Appetite for entrepreneurship: Varying enthusiasm among local populations for entrepreneurial activities. Strategy: Commit resources to fund initiatives and provide mentorship to local entrepreneurs.
3. Outsider status of Western multinationals: Foreign companies face challenges in establishing trust. Strategy: Collaborate with local groups to bridge cultural gaps and enhance acceptance.
4. Access to novel innovations: Leveraging local startups for cutting-edge technologies. Strategy: Co-innovate with startups to tap into local expertise and innovations.
These strategies form a cohesive framework for fostering successful partnerships in emerging markets.
This PPT slide outlines a strategic approach for global companies in emerging markets, focusing on collaboration with local groups to bridge the knowledge gap regarding local market conditions. The lack of local knowledge is intensified by corporate headquarters' disconnect from local managers, leading to missed opportunities for strategy adaptation. Engaging with local governments and startups provides valuable insights and facilitates smoother operations. Key drivers include the necessity for global corporations to achieve socially relevant outcomes alongside economic ones, reflecting stakeholder expectations. Partnering with local institutions, such as incubators, allows global firms to demonstrate commitment without heavy infrastructure investments. An example is Amazon Web Services' collaboration with a local incubator in China, enhancing local presence and operational effectiveness. Leveraging local knowledge and resources helps global companies address outsider status and fosters sustainable growth in emerging markets.
This PPT slide outlines 2 critical factors differentiating emerging markets: restrictions and scale. Varying degrees of restrictions, particularly stringent regulations on global firms, can force companies to navigate complex technological limitations, leading to either market withdrawal or local partnerships. Such restrictions can create a competitive environment dominated by local businesses, challenging foreign entrants. The second factor, scale, highlights disparities in economic activity and entrepreneurship across emerging markets. Markets with a robust ecosystem of startups and venture capitalists offer multinational corporations greater autonomy and operational flexibility. The technological sophistication of local startups significantly influences global corporations' market entry and investment decisions. Understanding these local conditions is essential for strategic planning and risk assessment in emerging markets.
Source: Best Practices in Emerging Markets, Partnerships PowerPoint Slides: Partnerships with Emerging Market Startups PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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