Strategic Framework for Effective Market Communication PPT

This PPT slide, part of the 35-slide Outcome-Driven Innovation (ODI) PowerPoint presentation, outlines a strategic approach for organizations to effectively communicate and market their offerings to customers, focusing on the Outcome-Driven Innovation (ODI) process. It emphasizes the importance of understanding customer needs and aligning them with the organization’s value propositions.

The first step involves determining the right offerings that address specific customer problems, particularly those that have not been previously communicated. This requires a deep understanding of each customer segment. Next, organizations must recognize and convey the strengths of their value propositions, ensuring they highlight how these offerings meet unmet customer outcomes compared to competing solutions.

The slide also stresses the need to focus on promoting product features that resonate with customer desires. This means tailoring marketing messages to align with the outcomes customers seek. Using relevant keywords and phrases in digital campaigns is crucial, as it helps connect with customers in their online interactions.

Additionally, employing a short survey on the website can assist in identifying customers based on their specific needs. This targeted approach allows organizations to guide customers toward the most suitable solutions. Finally, training and equipping the sales team with appropriate tools is essential for effectively pitching these tailored solutions.

Overall, the slide presents a structured methodology that organizations can adopt to enhance their market strategy. By understanding customer segments and their unmet needs, companies can build trust and foster stronger relationships with their clientele.

This slide is part of the Outcome-Driven Innovation (ODI) PowerPoint presentation.

Download the Full Presentation

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Innovation Management Value Proposition Jobs-to-Be-Done Sales Innovation

Are you familiar with Flevy? We are you shortcut to immediate value.

Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations

Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.

Flevy is the world's largest knowledge base of best practices.

Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.

Read Customer Testimonials

"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)

"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World

"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy

"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates

"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC

"Flevy is now a part of my business routine. I visit Flevy at least 3 times each month.

Flevy has become my preferred learning source, because what it provides is practical, current, and useful in this era where the business world is being rewritten.

In today's environment where there are so

... [read more]

– Omar Hernán Montes Parra, CEO at Quantum SFE

"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The

... [read more]

– Roderick Cameron, Founding Partner at SGFE Ltd

"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact

... [read more]

– Roberto Pelliccia, Senior Executive in International Hospitality