Jobs-to-Be-Done (JTBD) Theory (PowerPoint PPTX Slide Deck)

INNOVATION MANAGEMENT PPT DESCRIPTION

Explore the Jobs-to-Be-Done (JTBD) Theory in this expert PPT by an ex-McKinsey consultant. Enhance innovation strategies and uncover customer needs effectively. Jobs-to-Be-Done (JTBD) Theory is a 35-slide PPT PowerPoint presentation slide deck (PPTX) available for immediate download upon purchase.

Explore Slides inside the Deck:

Defining Customer Criteria for JTBD Implementation Structured Framework for Job-to-Be-Done Analysis Framework for Developing Customer Job Statements

The enormous amount of data available today should have made it easy for organizations to capture what the customers hope to achieve. However, this is not the case. Almost everywhere, data is being used to find out correlations instead of causation.

This presentation provides a detailed overview of the Jobs-to-Be-Done (JTBD) Theory and its role in helping us perceive customer choices by getting to the level of what causes a purchase.

The JTBD Theory provides a robust approach to ascertaining customer requirements and pain points. JTBD Theory does that by identifying the tasks or jobs that customers desire to accomplish. Understanding unmet customer requirements is the foundation behind the JTBD Theory, which it leverages to develop a robust Innovation Strategy.

This framework defines products as items that people hire to do a certain job or fix a problem. The approach focuses on the job instead of the product or customer. For instance, rather than thinking about the quarter-inch drill the approach directs us to concentrate on drilling a perfect quarter-inch hole.

JTBD Theory gives organizations the capability to create Products and Business Models that have a profound impact on their target market, promoting long-term success and igniting Value Creation through Outcome-Driven Innovation (ODI).

The JTBD model encompasses 5 key phases. The phased approach to implementing JTBD Theory helps the executives ascertain the unmet jobs of the customers and deploy the required resources to satisfy the targeted customer needs through innovative solutions. The key phases of the theory are:

1. Hypothesize the Initial Job Statement & Job Map
2. Uncover Customer Requirements
3. Endorse Data
4. Identify Opportunities
5. Develop Viable Value Propositions

Each of these phases is discussed in depth. Additional topics covered in this presentation include the 9 Pillars of JTBD Theory, the Customer Job Statement, 9-Phase Job Map Refinement, Customer Criteria, among other topics. This presentation also includes a number of examples of JTBD applications at numerous blue-chip companies.

This PowerPoint presentation on Jobs-to-Be-Done Theory also includes some slide templates for you to use in your own business presentations.

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INNOVATION MANAGEMENT PPT SLIDES

Defining Customer Criteria for JTBD Implementation

This PPT slide outlines Customer Criteria within the Jobs-to-Be-Done (JTBD) implementation framework, specifically Phase 3. It includes 4 components: Direction, Metric, Object of Control, and Contextual Clarifier. Direction aims to minimize the time to achieve specific goals, setting a target for improvement. The Metric establishes performance metrics for success, requiring quantifiable indicators to track progress. The Object of Control verifies specific criteria, ensuring metrics are accurate and relevant, which is vital for evaluation integrity. The Contextual Clarifier ensures criteria relate to customer interactions, making metrics meaningful in practice. An Example of Object of Control illustrates nuances of meaning, completeness, and exactness. Prioritizing identified jobs based on potential impact suggests a strategic approach to resource allocation and focus, refining organizations' understanding of customer needs.

Structured Framework for Job-to-Be-Done Analysis

The Job Map framework breaks down the job-to-be-done into eight distinct steps, clarifying the customer journey. The first step, "Define," focuses on customers identifying their tasks and planning their approach. "Locate" involves gathering necessary data for informed decision-making. In "Prepare," customers qualify their data and develop hypotheses to refine their understanding. The "Confirm" phase sees customers shortlist essential activities, maintaining focus on impactful actions. "Execute" translates planning into practical implementation. "Monitor" evaluates the impact of actions, ensuring alignment with goals. The "Modify" step allows adjustments based on monitoring results, fostering continuous improvement. Finally, "Conclude" assesses overall satisfaction and outcomes, providing insights for future endeavors. This structured approach enhances organizational alignment with customer needs.

Framework for Developing Customer Job Statements

This PPT slide outlines the initial phase of Jobs-to-Be-Done (JTBD) implementation, focusing on developing job statements. It emphasizes identifying and selecting customers for interviews to understand their needs and motivations. Customer segmentation includes users of the product, competitors' customers, loyal customers, and decision-makers, which tailors the approach to each group. A framework for constructing a customer job statement includes components such as customer self-identifier, direction of improvement, product or process, user, and contextual clarifier. Each component elicits specific insights, such as customer self-perception and desired enhancements. Relatable examples, like a parent's desire to increase child safety, illustrate component application in real scenarios. This foundational guide encourages organizations to adopt the JTBD methodology by focusing on customer needs to foster deeper relationships and enhance retention.

Understanding the Nine Pillars of JTBD Theory

This PPT slide outlines the "JTBD Theory" through nine foundational pillars that explain customer behavior in job completion. The first pillar states that purchases are driven by the need to complete specific jobs, emphasizing functional consumer behavior. The second pillar highlights that jobs include social and emotional dimensions, which businesses must consider. The third pillar indicates that core customer tasks remain stable, guiding long-term product development. The fourth pillar suggests a focus on the job rather than the product. The fifth pillar measures success by task execution effectiveness, shifting from product-centric to job-centric thinking. The sixth pillar asserts that understanding consumer requirements enhances predictability in innovation. The seventh pillar reveals that customers seek effective and affordable solutions. The eighth pillar emphasizes providing comprehensive solutions on a single platform to streamline experiences. The ninth pillar states that clearly defining customer needs leads to predictable innovation outcomes.

Crafting Effective Value Propositions for Customer Needs

This PPT slide outlines Phase 5 of the Jobs-to-Be-Done (JTBD) implementation process, focusing on developing viable value propositions. The primary goal is to identify and prioritize unmet customer needs that drive growth, aligning them with the organization’s competencies to create effective solutions. The process includes analyzing prioritized unmet needs against the existing value proposition to identify improvement areas or new product ideas. Effective communication is vital, requiring alignment of the workforce around a shared vision to better serve customers. Ultimately, the aim is to craft value propositions that enable customers to accomplish tasks more effectively and economically than competitors’ offerings, enhancing customer satisfaction and market positioning.

Phased Approach to Jobs-to-be-Done Implementation

This PPT slide provides an overview of the Jobs-to-be-Done (JTBD) implementation framework, developed by Tony Ulwick, highlighting that organizations typically face 50 to 150 unmet customer needs. The framework consists of 5 phases: hypothesizing the initial job statement and job map; uncovering customer requirements to gather validated insights; endorsing data to ensure credibility and actionability; visualizing data to identify strategic opportunities; and developing viable value propositions to translate insights into actionable strategies. This systematic approach is essential for effectively understanding and fulfilling customer needs.

Source: Best Practices in Innovation, Customer Satisfaction, Customer Analysis, Customer-centric Design PowerPoint Slides: Jobs-to-Be-Done (JTBD) Theory PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting