Jobs-to-Be-Done (JTBD) Theory – PowerPoint PPTX Template

INNOVATION MANAGEMENT PPT TEMPLATE DESCRIPTION

Editor Summary Jobs-to-Be-Done (JTBD) Theory is a 35-slide PowerPoint (PPTX) deck by LearnPPT Consulting that presents a structured JTBD framework and implementation approach developed by an ex-McKinsey consultant. Read more The deck details a 5-phase implementation model and includes templates and tools: Job Statement template, Job Map framework, structured interview guides, data visualization tools, and value proposition templates. Target users include product managers, innovation teams, marketing professionals, and executives. Sold as a digital download on Flevy with immediate digital download.

Use this deck when teams need to convert customer behavior into actionable product and market opportunities by focusing on the jobs customers hire products to do, rather than on product features alone.

  Product Managers running product development workshops to build Job Statements and Job Maps for new features.
  Innovation Teams mapping customer tasks to identify unmet needs and prioritize opportunities using data visualization.
  Marketing Professionals conducting structured customer interviews to surface motivations and craft targeted value propositions.
  Executives validating resource allocation decisions by endorsing customer data and opportunity prioritization.

The deck’s 5-phase, hypothesis-led methodology follows outcome-driven, job-focused innovation practices described in the presentation.

Read Presentation Deep Dive

Explore Slides inside the Deck:

Defining Customer Criteria for JTBD Implementation Structured Framework for Job-to-Be-Done Analysis Framework for Developing Customer Job Statements

The enormous amount of data available today should have made it easy for organizations to capture what the customers hope to achieve. However, this is not the case. Almost everywhere, data is being used to find out correlations instead of causation.

This presentation provides a detailed overview of the Jobs-to-Be-Done (JTBD) Theory and its role in helping us perceive customer choices by getting to the level of what causes a purchase.

The JTBD Theory provides a robust approach to ascertaining customer requirements and pain points. JTBD Theory does that by identifying the tasks or jobs that customers desire to accomplish. Understanding unmet customer requirements is the foundation behind the JTBD Theory, which it leverages to develop a robust Innovation Strategy.

This framework defines products as items that people hire to do a certain job or fix a problem. The approach focuses on the job instead of the product or customer. For instance, rather than thinking about the quarter-inch drill the approach directs us to concentrate on drilling a perfect quarter-inch hole.

JTBD Theory gives organizations the capability to create Products and Business Models that have a profound impact on their target market, promoting long-term success and igniting Value Creation through Outcome-Driven Innovation (ODI).

The JTBD model encompasses 5 key phases. The phased approach to implementing JTBD Theory helps the executives ascertain the unmet jobs of the customers and deploy the required resources to satisfy the targeted customer needs through innovative solutions. The key phases of the theory are:

1. Hypothesize the Initial Job Statement & Job Map
2. Uncover Customer Requirements
3. Endorse Data
4. Identify Opportunities
5. Develop Viable Value Propositions

Each of these phases is discussed in depth. Additional topics covered in this presentation include the 9 Pillars of JTBD Theory, the Customer Job Statement, 9-Phase Job Map Refinement, Customer Criteria, among other topics. This presentation also includes a number of examples of JTBD applications at numerous blue-chip companies.

This PowerPoint presentation on Jobs-to-Be-Done Theory also includes some slide templates for you to use in your own business presentations.

Explore Slides inside the Deck: