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Emerging Market Intelligence – PowerPoint PPTX Template
PowerPoint (PPTX) 28 Slides FlevyPro Document
MARKET RESEARCH PPT TEMPLATE DESCRIPTION
Market Intelligence refers to the discipline of gathering information relevant to an organization's market, which includes market trends, competitive analysis monitoring, customer analysis. It allows management to make informed, strategic decisions around the allocation and implementation of resources and processes.
For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained. However, this is not the case for emerging markets, where there are difficult, unique challenges that must be overcome for quality intelligence. We discuss 3 of the most notable challenges in this presentation.
To obtain good, actionable Market Intelligence for emerging markets, we should follow a 3-prong approach along the areas of:
1. Treat and manage Market Intelligence for the emerging markets as a strategic asset.
2. Adopt a hybrid model where Market Intelligence becomes a shared responsibility of both corporate and the local office.
3. Utilize a wide range methods and data sources to acquire Market Intelligence.
This framework discusses each of these areas in depth, including case examples. By implementing these best practices discussed in this framework, we can minimize the risk of our investments failing in emerging markets.
This deck also includes slide templates for you to use in your own business presentations.
This presentation provides a comprehensive framework for fostering high-quality Market Intelligence in emerging markets. It delves into the strategic importance of treating Market Intelligence as a critical asset, emphasizing the necessity of continuous investment and local presence. The PPT outlines a hybrid management model, showcasing how shared responsibility between corporate and local offices can enhance the legitimacy and validation of intelligence. It also highlights the importance of utilizing diverse methods and sources, citing real-world examples from multinational companies. This deck is essential for executives looking to mitigate risks and capitalize on opportunities in emerging markets.
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