This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Market intelligence PPT: Get expert insights on emerging markets with this detailed PowerPoint. Learn key sources, reports, and frameworks. Download now. Emerging Market Intelligence is a 28-slide PPT PowerPoint presentation slide deck (PPTX) available for immediate download upon purchase.
Market Intelligence refers to the discipline of gathering information relevant to an organization's market, which includes market trends, competitive analysis monitoring, customer analysis. It allows management to make informed, strategic decisions around the allocation and implementation of resources and processes.
For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained. However, this is not the case for emerging markets, where there are difficult, unique challenges that must be overcome for quality intelligence. We discuss 3 of the most notable challenges in this presentation.
To obtain good, actionable Market Intelligence for emerging markets, we should follow a 3-prong approach along the areas of:
1. Treat and manage Market Intelligence for the emerging markets as a strategic asset.
2. Adopt a hybrid model where Market Intelligence becomes a shared responsibility of both corporate and the local office.
3. Utilize a wide range methods and data sources to acquire Market Intelligence.
This framework discusses each of these areas in depth, including case examples. By implementing these best practices discussed in this framework, we can minimize the risk of our investments failing in emerging markets.
This deck also includes slide templates for you to use in your own business presentations.
This presentation provides a comprehensive framework for fostering high-quality Market Intelligence in emerging markets. It delves into the strategic importance of treating Market Intelligence as a critical asset, emphasizing the necessity of continuous investment and local presence. The PPT outlines a hybrid management model, showcasing how shared responsibility between corporate and local offices can enhance the legitimacy and validation of intelligence. It also highlights the importance of utilizing diverse methods and sources, citing real-world examples from multinational companies. This deck is essential for executives looking to mitigate risks and capitalize on opportunities in emerging markets.
This PPT slide outlines best practices for acquiring market intelligence, emphasizing the need for diverse methods and sources. Limited and unreliable information sources, especially in emerging markets, necessitate synthesizing data from multiple channels. Key sources include in-country partners, customer-facing employees, press, social media, and both internal and external market research, which provide varied perspectives for a comprehensive market view. Quantitative methods like statistical analysis, data mining, and simulations, alongside qualitative methods such as scenario analysis, enhance understanding of market dynamics. Multiple methods are essential for detecting changes in emerging markets where traditional tools may fail. While primary data can be valuable, it is also susceptible to biases, making objective data review critical for informed decision-making in complex environments.
This PPT slide presents findings from MIT Sloan research involving 127 multinational executives, focusing on market intelligence quality and reliability in emerging markets. A significant portion, over 70%, perceive their market intelligence as inadequate: 6% classify it as largely inadequate, 22% as somewhat inadequate, and only 20% as largely adequate. In terms of timeliness, 50% report their market intelligence is rarely up-to-date, while 45% say it is sometimes current, with only 5% affirming it is always timely. This raises concerns about data reliability, as outdated information can lead to misguided strategies. Executives often feel they lack trustworthy information, hindering effective decision-making and highlighting the need for organizations to treat market intelligence as a strategic asset.
This PPT slide outlines best practices for managing Market Intelligence in multinational organizations, advocating for a hybrid organizational model that balances corporate headquarters and local emerging market offices. It identifies 2 prevalent models: centralized Market Intelligence, which develops sophisticated tools and standardized processes, but may disconnect corporate leadership from local needs, and decentralized Market Intelligence, which empowers local offices to adapt strategies to specific market conditions, but can hinder corporate decision-making. The hybrid model combines strengths from both approaches, fostering collaboration between corporate and local offices, sharing decision rights and resources, and enhancing the effectiveness of market strategies through a nuanced understanding of emerging markets.
This PPT slide outlines challenges and strategies for acquiring Market Intelligence in emerging markets. It emphasizes a structured approach to obtain reliable insights through a three-prong strategy. The first point, "Strategic Asset," treats Market Intelligence as a vital resource, integrating it into decision-making processes to drive business success. The second point, "Organizational Structure," advocates a hybrid model where corporate and local offices share responsibility, enhancing collaboration and relevance of insights. Lastly, "Diversity of Methods & Sources" suggests employing various methods and data sources to enrich Market Intelligence and mitigate risks associated with relying on a single source. Implementing these best practices can reduce investment risks in emerging markets, leading to informed decision-making.
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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