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Created by Jeff Hiatt, the founder of Prosci® (a global change management services and research company), the ADKAR® model is a powerful tool for change management professionals and leaders who need to motivate change in others. The tool helps in identifying why change is difficult and why some changes succeed while others are unsuccessful. The ADKAR® model was developed based on the outcomes necessary to sustain successful change.
The acronym ADKAR® is based on five building blocks (or elements) that lead to successful change:
1. Awareness
2. Desire
3. Knowledge
4. Ability
5. Reinforcement
These five building blocks of the ADKAR® model are sequential. Change exists at two dimensions: people and business. The ADKAR® change model necessitates both dimensions evolving concurrently. Change often commences at the personal level, but with the support of employees an organization may be able to create fruitful results faster and more easily.
ADKAR® and Prosci® are both registered trademarks of Prosci, Inc.
The ADKAR® Change Management Model offers structured guidance to an otherwise vague change process at the organizational as well as individual level. It delineates an individual’s successful journey through change, aligning naturally with standard Change Management activities. The model provides direction to help plan for change effectively, detailing each step with specific activities associated with leading change.
Implementing change in organizations, businesses, and communities necessitates an understanding of how to influence individual change. The ADKAR® Change Model can be applied to a variety of situations, following a structured approach. Successful change is ingrained by facilitating change at the individual level, ensuring all stakeholders are aligned and committed to the change process.
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Source: Best Practices in Change Management, ADKAR, Prosci PowerPoint Slides: ADKAR Change Management Model PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
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