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DOCUMENT DESCRIPTION

This Excel-based Competitive Analysis Template is designed to help you determine your market position with regards to value, price, and market share. This tool allows you to define and determine the core value drivers for your customers, and allows you to highlight specific features. Once you have selected and defined your value drivers, score your product/service against your competitors and use the competitive analysis template to identify and analyze your position in the market.

Key Benefits
* Objectively analyzes value propositions
* Rates relative pricing for competitors
* Documents estimated market shares
* Save 10+ hours on formatting
* Graphs market positions and differentiation chart

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Source: Competitive Analysis Tool Excel document

 
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Competitive Analysis Tool

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File Type: Excel (xls)

File Size: 137 KB

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Initial upload date (first version): Jul 24, 2013

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