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DOCUMENT DESCRIPTION

Your Goal of Increasing Sales

To bring new product to the market, a company needs a realistic evaluation of its market position for deducing future objectives and for adjusting strategic business measures. The more detailed your assessment and evaluation, the faster it will lead your business to success and the easier it will be to control the course you take. The optimization and improvement of all marketing activities will be your long-term benefits.

Following topics are available:
1. Executive summary
2. Market Assessment
2.1 Market Analysis
2.2 Stakeholder Analysis
2.3 Competitor Analysis (Current and Future Market Conditions)
3. Marketing Strategies and Tactics
3.2 Customer-Specific Strategies
3.3 Promotional Strategies
3.1 Pricing and Reimbursement Strategies
3.4 Outcomes Research Strategies
3.5 Medical Education Strategies
3.6 Public Relations Strategies
3.7 Publication Program
3.8 Market Research Program
3.9 Clinical Program
3.10 Portfolio Management and Alignment
4. Field Force Launch Activities
5. Key Milestones and Dates for Launch Year
6. P&L Statement: Five-Year Outlook
7. Legal Considerations

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Source: Pharma Launch Plan PowerPoint document

This document is available as part of the following discount bundle(s):

Big Pharma - Brand Launch, Planning, Marketing Support Bundle
BigPharma 8 Brand Plans in ONE Bundle

Pharma Launch Plan

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This business document is categorized under the function(s):

Health & Safety Strategy, Marketing, & Sales

It applies to Healthcare & Life Sciences

File Type: PowerPoint (pptx)

File Size: 1.4 MB

Number of Slides: 57 (includes cover, transition slides)

Related Topic(s): Healthcare

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Jul 27, 2016
Most recent version published: Jul 27, 2016

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