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Persuasion and communication often go hand-in-hand. Persuasive communication is any message whose sole purpose is to get the listener to support and transform their thinking in favor of the presenter's perspective. It is about creating an attitude change to influence social behavior. Your audience's thoughts are critical to the process so you need to think about your listeners potential perspective then it is often helpful to present refuting arguments before they are brought up.

In this training package, you will learn the techniques and skills of effective persuasive communication.


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Your ability to persuade colleagues, peers and senior leaders play a significant role in achieving success. By convincing or persuading others, you can create direction,... [read more]

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Effective communication skills are a critical aspect in your career and personal lives. With a significant portion of employees working from home as a result of the COVID-19... [read more]

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Persuasive Communication Skills

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Initial upload date (first version): Aug 11, 2020

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