Want FREE Templates on Organization, Change, & Culture? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.

Effective Persuasion (87-slide PowerPoint presentation (PPTX)) Preview Image Effective Persuasion (87-slide PowerPoint presentation (PPTX)) Preview Image Effective Persuasion (87-slide PowerPoint presentation (PPTX)) Preview Image Effective Persuasion (87-slide PowerPoint presentation (PPTX)) Preview Image Effective Persuasion (87-slide PowerPoint presentation (PPTX)) Preview Image Effective Persuasion (87-slide PowerPoint presentation (PPTX)) Preview Image Effective Persuasion (87-slide PowerPoint presentation (PPTX)) Preview Image Effective Persuasion (87-slide PowerPoint presentation (PPTX)) Preview Image Effective Persuasion (87-slide PowerPoint presentation (PPTX)) Preview Image Log in to unlock full preview.
Arrow   The above is a limited preview. Register or login to unlock all 30 preview images.

Effective Persuasion (PowerPoint PPTX)

File Type: 87-slide PowerPoint presentation (PPTX)


Add to Cart


Immediate digital download upon purchase.
Lifetime document updates included with purchase.
Completely editable & customizable PPTX document.
Trusted by over 10,000+ organizations.


  1. Provides the principles and process to improve your power of influence and persuasion.
  2. Helps you to enhance your persuasion skill and become a more effective communicator.


This product (Effective Persuasion) is a 87-slide PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Your ability to persuade colleagues, peers and senior leaders play a significant role in achieving success. By convincing or persuading others, you can create direction, alignment, commitment and make your vision, goals and objectives or ideas happen.

During the Covid-19 pandemic, persuasion skills are critical for government officials who are required to convince people of the need for lockdowns, practice safe management measures (e.g. wearing masks) and get vaccinated.

Effective persuasion is the ability to make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it. According to the LinkedIn Learning 2020 Workplace Learning Report, persuasion skill is among the top five critical soft skills that organizations are hiring for and training for in 2020.

In this presentation, you will learn the principles and process developed by world renowned psychologists such as Robert Cialdini and William J. McGuire that you can deploy to improve your powers of persuasion and increase your influence. This presentation can be added as a module to your soft skills training program such as Leadership and Communication skills.


1. Acquire knowledge on the key concepts and principles of persuasion.
2. Understand the persuasion process and the barriers to successful persuasion.


1. Introduction & Key Concepts of Persuasion

2. Cialdini's 6 Principles of Persuasion
•  Reciprocity
•  Scarcity
•  Authority
•  Commitment & Consistency
•  Liking
•  Consensus (Social Proof)

3. McGuire's 6 Steps of Persuasion
•  Presentation
•  Attention
•  Comprehension
•  Yielding
•  Retention
•  Behavior

4. Barriers to Successful Persuasion

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Communications Strategy PowerPoint Slides: Effective Persuasion PowerPoint (PPTX) Presentation, Operational Excellence Consulting


Add to Cart


File Type: PowerPoint pptx (PPTX)
File Size: 21 MB
Number of Slides: 87 (includes cover and all slides)

Terms of usage (for all documents from Operational Excellence Consulting)

Initial upload date (first version): Jun 18, 2020
Most recent version published: Jun 19, 2020


Author: Operational Excellence Consulting

Additional documents from author: 221

Operational Excellence Consulting is a management training and consulting firm dedicated to enhancing the effectiveness and productivity of individuals and organizations. Our mission is to drive lasting beneficial change by leveraging design thinking and lean management approaches. [read more]

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.
Bundle and save! You can save up to % with bundles! View bundle(s).

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Read Customer Testimonials

Save with Bundles

This document is available as part of the following discounted bundle(s):

Save %!
Persuasive Communication Skills

This bundle contains 2 total documents. See the additional documents to the right.


Add Bundle & Save

93-slide PowerPoint deck

Recommendations We Have for You

31-slide PowerPoint deck
Excel workbook
Excel workbook
74-slide PowerPoint deck
57-slide PowerPoint deck
46-slide PowerPoint deck
33-slide PowerPoint deck
23-slide PowerPoint deck
Author: LearnPPT

12-slide PowerPoint deck
44-slide PowerPoint deck
24-slide PowerPoint deck
Author: LearnPPT

Related Management Topics

Communications Strategy Presentation Development Consulting Training Pyramid Principle Progress Report Feedback Client Management Personality Types Soft Skills

Receive our Free Primer on Lean Management

This 32-page presentation from Operational Excellence Consulting explains the Lean Management philosophy, based on the Toyota Production System (TPS). Learn to eliminate waste.