BUY WITH CONFIDENCE
BENEFITS OF DOCUMENT
DESCRIPTION
Your ability to persuade colleagues, peers and senior leaders play a significant role in achieving success. By convincing or persuading others, you can create direction, alignment, commitment and make your vision, goals and objectives or ideas happen.
During the Covid-19 pandemic, persuasion skills are critical for government officials who are required to convince people of the need for lockdowns, practice safe management measures (e.g. wearing masks) and get vaccinated.
Effective persuasion is the ability to make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it. According to the LinkedIn Learning 2020 Workplace Learning Report, persuasion skill is among the top five critical soft skills that organizations are hiring for and training for in 2020.
In this presentation, you will learn the principles and process developed by world renowned psychologists such as Robert Cialdini and William J. McGuire that you can deploy to improve your powers of persuasion and increase your influence. This presentation can be added as a module to your soft skills training program such as Leadership and Communication skills.
LEARNING OBJECTIVES
1. Acquire knowledge on the key concepts and principles of persuasion.
2. Understand the persuasion process and the barriers to successful persuasion.
CONTENTS
1. Introduction & Key Concepts of Persuasion
2. Cialdini's 6 Principles of Persuasion
• Reciprocity
• Scarcity
• Authority
• Commitment & Consistency
• Liking
• Consensus (Social Proof)
3. McGuire's 6 Steps of Persuasion
• Presentation
• Attention
• Comprehension
• Yielding
• Retention
• Behavior
4. Barriers to Successful Persuasion
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Communications Strategy PowerPoint Slides: Effective Persuasion PowerPoint (PPTX) Presentation, Operational Excellence Consulting
OVERVIEW
ABOUT THE AUTHOR
Additional documents from author: 221
Operational Excellence Consulting is a management training and consulting firm dedicated to enhancing the effectiveness and productivity of individuals and organizations. Our mission is to drive lasting beneficial change by leveraging design thinking and lean management approaches. [read more]
Ask the Author a Question
This document is available as part of the following discounted bundle(s):
Save %!
Persuasive Communication Skills
This bundle contains 2 total documents. See the additional documents to the right.
Communications Strategy Presentation Development Consulting Training Pyramid Principle Progress Report Feedback Client Management Personality Types Soft Skills
![]() |
Receive our Free Primer on Lean Management
This 32-page presentation from Operational Excellence Consulting explains the Lean Management philosophy, based on the Toyota Production System (TPS). Learn to eliminate waste. |