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BENEFITS OF DOCUMENT
  1. Provides an approach to performing a market entry assessment in a structured manner

DOCUMENT DESCRIPTION

At the start of the options assessment process, a long list of options exists. The process involves narrowing down the list of options through a filtering process. This guide provides a structured approach to performing the assessment of market entry selection.

A phased approach is recommended to assess and narrow down options:

Stage 1: Strategic Assessment
Stage 2: Screening
Stage 3: Validation
Stage 4: Ranking and potential scenarios
Stage 5: Preferred scenarios for detailed qualification

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Source: Market Entry Options Assessment Guide PowerPoint document

This document is part of the following Business Toolkit:

Emerging Market Entry View Details
 

Market Entry Options Assessment Guide

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This business document is categorized under the function(s): Operations   Strategy, Marketing, & Sales  

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File Type: PowerPoint (pptx)

File Size: 2.7 MB

Number of Slides: 39

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Initial upload date (first version): Apr 22, 2019
Most recent version published: Feb 3, 2020

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