Structured Communication, Presentation Development, and Storyboarding (PowerPoint PPT)

This presentation talks to the topics of structure communication, presentation development, and storyboarding. These topics related to formulating a cohesive, powerful business presentation.

This document dives deep into the essential elements of structured communication, ensuring your message is clear and impactful. It emphasizes the importance of defining your objective, whether to inform or persuade, and tailors your approach accordingly. The presentation guides you in crafting a narrative that your audience can easily follow, using storyboarding techniques to map out your key messages and supporting data.

The Brown Paper technique is highlighted as a powerful tool for visualizing your storyboard, helping you organize your content logically and coherently. This method ensures that each section of your presentation is aligned with your overall objective, making it easier for your audience to grasp complex information. The document also covers the Pyramid Principle, a proven approach to structuring information that enhances comprehension and retention.

Key statements are another focus, with guidelines on making them short, catchy, and easily explainable within 20 seconds. This ensures your audience quickly understands the main points, keeping their attention and interest. The MECE principle is applied to systematically structure problems, ensuring that all statements are mutually exclusive and collectively exhaustive, leaving no gaps in your argument.

Standard formats are recommended for their practical advantages, providing a ready-made framework that promotes writing and production efficiencies. This consistency helps your audience know where to look for specific types of information, enhancing their overall experience. The document also emphasizes the power of graphics in presentations, advocating for simpler visuals that convey both numerical and visual messages effectively.