Blue Ocean Strategy Primer (PowerPoint PPTX)

ACCURATE, SMART and ELEGANT.
Includes KEY QUESTIONS to kick off your reflection today.

Great to SHARE with your boss and colleagues if you want to trigger a constructive discussion on market and product innovation.

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— CONTENTS —
Each chapter of the book is summarized in one printer-friendly slide.
Points that require more in-depth explanation are developed into additional slides.

1. A One-Page summary of Blue Ocean Strategy

2. Introduction
•  Key concepts underlying Blue ocean strategies
•  Analytical tools and frameworks: The Strategy Canvas and the 4 Actions Framework
•  Blue ocean strategy principles: Overview

3. Strategy formulation
•  6 paths to reconstructing market boundaries
•  Strategic planning: Focus on the big picture, not the numbers
•  Sizing up the Blue Ocean: Reach beyond existing demand
•  Crafting the Business Model: Get the strategic sequence right

4. Strategy execution
•  Mobilizing the organization: Overcome key organizational hurdles
•  Execution: build execution into strategy