Strategy Development has followed a set path since the last century where a predetermined, rectilinear, and inflexible approach defined the process. In the 21st century, however, business leaders are devising Strategy by evolving it into a probabilistic, repeated, and multifaceted process. An approach that can both endure and adapt to the growing pace of Change […]
Tag Archives | pricing
Value Grid Analysis
A traditional Value Chain involves a linear sequence of activities—from conversion of raw materials into components which are assembled into products. The products are then distributed, marketed, sold, and serviced. Management plans and execute strategies and operations based on this sequence. This set of activities worked well for organizations in the past. However, this linear […]
The 5 Ps of Purpose
Most of us have experienced a uniqueness in some organizations. These organizations stand out, exude fervor and zeal. Their customers are pleased with the Customer Centric Design of the company, Employee Engagement is high, and investors and shareholders take pride in being part of it. It is not their exceptional product or service that is […]
Pricing Strategy: To Skim or to Penetrate?
Pricing is arguably the most critical component of your marketing mix. It directly drives how your product is positioned and what target segment you go after. Below, we have 5 documents that help you determine and craft a robust pricing strategy for your product or service. They range in topics from covering the basic question […]