No matter the size, level of operations or market focus, every business that is operating today will want to increase efficiency. Increasing the efficiency of your operations will allow you to boost output, improve quality and focus on tasks that stimulate business growth. The list below outlines some of the most effective measures that you […]
The Importance of Digital Asset Management in Content Marketing… and How to Go about It
Digital media has become an integral part of content marketing. Whether on social media or websites, content marketers often use digital assets such as videos, photos, articles, music, podcasts, audiobooks, etc., to attract followers, engage them, and ultimately convert them to customers. However, one major challenge that marketers face is the organization and storage of […]
How to Effectively Manage PPC Ad Campaigns
Corralling PPC ad campaigns in an optimal and efficient way is an ambition that any digital marketer should aspire to. Of course while there are lots of different strategies that might be worth pursuing in this context, only a few will actually get you where you want to be. Here are just a few examples […]
How to Run a Mid-Sized Business More Efficiently
Running a mid-sized business efficiently is difficult because the easy gains of small business expansion are unrepeatable, and finding areas to improve upon is not always apparent. In fact, the larger the company becomes, the harder it is to keep track of your employees, the efficiency of company processes, and how happy your customer base […]
How to Protect Your Business from Cyber Threats
When COVID-19 was running rampant, millions of workers stayed away from the office and got their work done from home. This helped mitigate the spread of the disease, but also led to more and more companies adopting cloud-based and digital solutions for their operations. With so much data being stored online and on servers, security […]
A Look at the HR Responsibilities of Medium-Sized Businesses
As a medium-sized business owner, you are likely trying to compete with companies that are both bigger and smaller than yours. Your business sits in that middle lane which presents its own set of benefits and challenges that will need to be overcome. With that said, it’s quite normal that you can feel pulled in […]
Why Employers Should Encourage Mental Health Awareness in the Workplace
Mental health hasn’t always been prioritized in the workplace. In fact, many employers used to focus solely on the numbers without regard for the people who produced them. However, in recent years, that has been changing. There has been a shift toward identifying mental health issues and putting steps in place to resolve them for […]
Everything You Need to Know about Content Buckets in 2021
If you are a content creator, you must have come across this common phrase – “Content is king” more often than you’d like to admit. Yet, it is a phrase that still holds true. Perhaps that’s why one of the most crucial aspects of any online marketing strategy is high-quality content. We all know our content […]
The Death of Marketing: Strategies to Avoid in 2021
Why is marketing important? Methods and ways of promoting a company or brand change almost daily. It is foolish to think that what worked a couple of years ago will still work today. Like everything in our life, tools and means of work become obsolete and stop working. Continuing to use out-of-trend strategies, you risk […]
Federal Enterprise Architecture Framework (FEAF): Data Reference Model (DRM)
Enterprise Architecture (EA) conveys management best practices for positioning business and technology resources to fulfil strategic goals, enhance Organizational Performance, and guide departments to achieve their core missions more successfully via Operational Excellence. The Federal Enterprise Architecture Framework (FEAF) realizes this goal for U.S. Federal agencies and assists systems surpass interagency boundaries. FEAF facilitates through […]
Corporate Learning Strategy
Although organizations invest heavily in Learning and Talent Development, most CEOs when interviewed complain about the shortage of learned managers, leaders, and skilled workforce. The capabilities of knowledge workers, not technology or capital, is often a key constraint for organizational growth. Research reveals that a number of managers consider employee performance to remain the same […]
Strategic Alliance Management
Strategic Alliances are quite ubiquitous in businesses nowadays, but most of them often go unsuccessful. A Strategic Alliance is referred to as “an agreement between 2 organizations to share resources to carry out a mutually beneficial initiative.” The arrangement differs from a Joint Venture (JV) given that both firms in a Strategic Alliance remain independent. […]