Flevy Management Insights Q&A

What role will augmented reality play in the future of supplier collaboration and training in SRM?

     Joseph Robinson    |    Supplier Relationship Management


This article provides a detailed response to: What role will augmented reality play in the future of supplier collaboration and training in SRM? For a comprehensive understanding of Supplier Relationship Management, we also include relevant case studies for further reading and links to Supplier Relationship Management best practice resources.

TLDR Augmented Reality (AR) is poised to revolutionize Supplier Relationship Management (SRM) by improving real-time collaboration, transforming supplier training, and driving innovation, thereby offering strategic advantages in the global marketplace.

Reading time: 5 minutes

Before we begin, let's review some important management concepts, as they relate to this question.

What does Real-Time Collaboration mean?
What does Digital Twins mean?
What does Immersive Training mean?


Augmented Reality (AR) is rapidly transforming the landscape of Supplier Relationship Management (SRM) by enhancing collaboration, training, and overall operational efficiency. As organizations strive for greater agility and innovation in their supply chains, AR offers a suite of tools that bridge geographical and informational gaps, fostering a more integrated and responsive ecosystem.

Enhancing Real-Time Collaboration and Decision Making

In the realm of SRM, real-time collaboration between an organization and its suppliers is crucial for maintaining a resilient supply chain. Augmented Reality facilitates this by providing immersive experiences that can simulate real-world scenarios, allowing for better communication and understanding between parties. For instance, AR can be used to visualize complex product specifications or to conduct virtual tours of manufacturing facilities, without the need for physical travel. This not only saves time and costs but also enables quicker decision-making processes. According to a report by PwC, companies that have started to incorporate AR into their operations have seen up to a 20% improvement in decision-making speed and a significant reduction in errors due to enhanced visualization and real-time information sharing.

Moreover, AR can significantly improve the accuracy of forecasts and planning. By providing a more intuitive understanding of data through 3D visualizations, organizations and their suppliers can better anticipate demand fluctuations and adjust their strategies accordingly. This level of collaboration and insight is particularly valuable in industries where precision and timing are critical, such as in the automotive or aerospace sectors. The ability to quickly adapt to changes in demand or to resolve issues in real-time can be a significant competitive advantage.

Additionally, AR enables the creation of digital twins, which are virtual replicas of physical assets or systems. These digital twins can be used for various purposes, including monitoring the health of equipment, simulating changes in production processes, or testing the impact of supply chain disruptions. This capability not only enhances collaboration between organizations and suppliers but also facilitates proactive risk management and operational optimization.

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Transforming Supplier Training and Knowledge Sharing

Training and knowledge sharing are critical components of SRM, ensuring that suppliers are aligned with the organization's standards, processes, and quality requirements. Augmented Reality revolutionizes this aspect by delivering immersive and interactive training experiences. This is particularly beneficial for complex product assemblies or maintenance procedures, where understanding the spatial relationships and sequences of tasks is essential. For example, AR can overlay step-by-step instructions onto the physical workspace, guiding the supplier's technicians through the process and reducing the likelihood of errors. This hands-on approach to training, supported by real-time feedback, significantly enhances learning outcomes and operational efficiency.

Furthermore, AR facilitates the rapid dissemination of updated procedures or new regulations across the global supplier network. Instead of traditional, time-consuming training methods, organizations can deploy AR-based training modules that suppliers can access on-demand. This not only ensures that all parties are up-to-date with the latest information but also fosters a culture of continuous improvement and agility within the supply chain.

Case studies from leading organizations in sectors such as manufacturing, pharmaceuticals, and energy highlight the effectiveness of AR in training and development. For instance, Boeing has utilized AR for assembly training, resulting in a 25% reduction in production time and a significant decrease in error rates. Such real-world applications underscore the potential of AR to streamline supplier training, enhance quality control, and accelerate time-to-market for new products.

Driving Innovation and Competitive Advantage

The integration of Augmented Reality into SRM processes is not just about solving current challenges; it's also about driving innovation and securing a competitive advantage. By enhancing collaboration and training, AR enables organizations and their suppliers to co-create and innovate more effectively. This collaborative innovation can lead to the development of new products, processes, or business models that can differentiate an organization in the marketplace.

Moreover, the use of AR in SRM positions organizations as leaders in digital transformation, attracting suppliers who are eager to engage in advanced technological practices. This can lead to stronger, more strategic partnerships and a more robust, innovative supply chain network. The agility and resilience provided by AR-enhanced SRM processes are particularly valuable in today's volatile market environment, where the ability to quickly respond to changes can be a key determinant of success.

In conclusion, Augmented Reality is set to play a pivotal role in the future of Supplier Relationship Management. By enhancing real-time collaboration, transforming supplier training, and driving innovation, AR not only improves operational efficiency but also provides a strategic advantage in the global marketplace. As technology continues to evolve, organizations that leverage AR in their SRM practices will be well-positioned to lead in their respective industries.

Best Practices in Supplier Relationship Management

Here are best practices relevant to Supplier Relationship Management from the Flevy Marketplace. View all our Supplier Relationship Management materials here.

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Explore all of our best practices in: Supplier Relationship Management

Supplier Relationship Management Case Studies

For a practical understanding of Supplier Relationship Management, take a look at these case studies.

Strategic Supplier Management for Hospitality Firm in Luxury Segment

Scenario: A leading hospitality company specializing in luxury accommodations has identified critical inefficiencies in its supplier management process.

Read Full Case Study

Strategic Supplier Management for Global Defense Manufacturer

Scenario: A globally operating defense manufacturer is grappling with the complexities of managing a diverse supplier base across multiple continents.

Read Full Case Study

Strategic Supplier Alignment for Industrial Manufacturing in High-Tech Sector

Scenario: An industrial manufacturing firm specializing in high-tech equipment is facing significant challenges in Supplier Management.

Read Full Case Study

Strategic Supplier Management for Healthcare Providers in Specialty Pharma

Scenario: A healthcare provider specializing in specialty pharmaceuticals is facing challenges in managing its diverse supplier base.

Read Full Case Study

Luxury Brand Supplier Relationship Transformation in European Market

Scenario: A luxury fashion house in Europe is struggling with maintaining the exclusivity and quality of its products due to inconsistent supplier performance.

Read Full Case Study

Strategic Supplier Engagement for Construction Firm in Specialty Materials

Scenario: A leading construction firm specializing in high-end commercial projects is facing challenges in managing its supplier relationships effectively.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How can companies effectively measure the ROI of their SRM initiatives to justify continued investment?
Effectively measuring the ROI of SRM initiatives involves defining relevant KPIs, leveraging Advanced Analytics and Technology, and assessing both tangible and intangible benefits to justify continued investment. [Read full explanation]
What strategies can companies employ to ensure supplier diversity and how does it impact supplier management?
Companies can ensure Supplier Diversity by developing a clear policy, leveraging technology and data analytics, and building strategic partnerships, enhancing innovation, resilience, and competitive advantage. [Read full explanation]
How are companies leveraging IoT (Internet of Things) to improve supply chain visibility and supplier performance in real-time?
IoT technologies are revolutionizing supply chain management by providing real-time visibility, optimizing supplier performance, and improving logistics, leading to increased efficiency, agility, and customer satisfaction. [Read full explanation]
What are the most common challenges companies face when transitioning to a strategic SRM approach, and how can they be overcome?
Transitioning to strategic Supplier Relationship Management (SRM) faces challenges like resistance to change, misalignment with Corporate Strategy, and managing supplier risk, which can be overcome through comprehensive Change Management, strategic alignment, and robust Risk Management practices. [Read full explanation]
How can companies leverage supplier management to enhance innovation and product development?
Leverage Strategic Supplier Integration, Supplier-Led Innovation, and Enhancing Supplier Capabilities to drive Innovation and Product Development for market success and resilience. [Read full explanation]
In what ways can advanced analytics and big data improve supplier selection and ongoing management?
Leverage Advanced Analytics and Big Data to revolutionize Supplier Selection and Management, enhancing Operational Excellence, Risk Management, and fostering Innovation for competitive advantage. [Read full explanation]

 
Joseph Robinson, New York

Operational Excellence, Management Consulting

This Q&A article was reviewed by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

To cite this article, please use:

Source: "What role will augmented reality play in the future of supplier collaboration and training in SRM?," Flevy Management Insights, Joseph Robinson, 2025




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