Flevy Management Insights Q&A

How to create presentations with ChatGPT for business use?

     David Tang    |    Digital Transformation


This article provides a detailed response to: How to create presentations with ChatGPT for business use? For a comprehensive understanding of Digital Transformation, we also include relevant case studies for further reading and links to Digital Transformation best practice resources.

TLDR Use ChatGPT to streamline presentation creation by automating initial drafts, refining content for strategic alignment, and incorporating feedback for continuous improvement.

Reading time: 5 minutes

Before we begin, let's review some important management concepts, as they relate to this question.

What does Strategic Communication mean?
What does Framework Utilization mean?
What does Continuous Improvement mean?


Creating presentations is a cornerstone of effective communication in any organization. With the advent of artificial intelligence tools like ChatGPT, the process of creating compelling and informative presentations has been significantly streamlined. The key to leveraging ChatGPT for business presentations lies in understanding its capabilities and applying a strategic framework to harness these effectively. This guide provides a comprehensive approach on how to create presentations using ChatGPT, tailored for C-level executives who demand precision, efficiency, and impact in their communication strategies.

Firstly, it's essential to recognize the power of ChatGPT in automating the initial drafting process. By inputting a series of prompts or a detailed outline of your desired content, ChatGPT can generate text that covers key points, analysis, and even suggestions for data visualization. This capability significantly reduces the time required for content creation, allowing executives to focus on refining the message and aligning it with the organization's strategic goals. However, it's crucial to approach this tool with a clear strategy. Begin by defining the core message and objectives of your presentation. This clarity will guide the prompts you give to ChatGPT, ensuring the output is aligned with your goals.

Moreover, integrating ChatGPT into your presentation creation process requires a structured framework. Start by developing a comprehensive outline that includes an introduction, key points, supporting data, and a conclusion. This outline serves as a blueprint for ChatGPT, guiding the AI to produce content that fits each section of your presentation. Additionally, leveraging consulting frameworks such as SWOT Analysis, Porter's Five Forces, or the BCG Matrix can provide a structured approach to analyzing and presenting complex information. These frameworks not only enhance the strategic depth of your presentation but also make it easier for ChatGPT to generate relevant and insightful content.

Another critical aspect is customizing the output from ChatGPT to fit your organization's unique context and the specific audience of your presentation. While ChatGPT can provide a solid foundation, it lacks the nuanced understanding of your organization's culture, operational nuances, and strategic nuances. Therefore, it's imperative to refine the AI-generated content, tailoring it to reflect your organization's voice, strategic priorities, and the specific insights your audience needs to hear. This might involve adjusting the tone, adding industry-specific examples, or incorporating proprietary data and insights.

Optimizing Content for Impact

To ensure your presentation resonates with its intended audience, focus on optimizing the content for clarity, persuasiveness, and impact. This involves distilling complex information into digestible insights and actionable recommendations. Use ChatGPT to generate data-driven insights, but take the time to simplify these into clear, concise statements. Remember, the goal is to communicate strategic insights effectively, not to overwhelm your audience with data.

Visuals play a crucial role in enhancing the comprehensibility and appeal of your presentation. Utilize ChatGPT to suggest types of graphs, charts, or models that best represent your data and insights. However, the actual design and refinement of these visuals will require a human touch. Tools like PowerPoint or Google Slides offer extensive capabilities for creating impactful visuals. Incorporate these tools into your workflow, using the AI-generated suggestions as a starting point for your visual design.

Feedback is a critical component of creating effective presentations. After using ChatGPT to draft your content and design your visuals, seek feedback from trusted colleagues or mentors. This step is crucial for identifying areas where the AI's output may lack clarity or fail to capture the nuances of your strategic message. Use this feedback to refine your presentation, ensuring it accurately reflects your strategic vision and speaks directly to the needs and interests of your audience.

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Leveraging Technology for Continuous Improvement

The landscape of AI tools for business communication is rapidly evolving. As such, staying abreast of the latest developments and updates to ChatGPT and related technologies can provide a competitive edge. Regularly experimenting with new features or updates can uncover more efficient ways to create compelling presentations. Moreover, integrating ChatGPT with other AI tools for data analysis or visualization can further enhance the quality and impact of your presentations.

Tracking the effectiveness of your presentations is also vital for continuous improvement. Solicit feedback from your audience regarding the clarity, impact, and persuasiveness of your presentation. This feedback can provide valuable insights into how well your message was received and identify areas for improvement in your content creation process. Additionally, consider using analytics tools to measure engagement levels during your presentation. This data can offer concrete metrics on which parts of your presentation captured attention and which areas may need refinement.

In conclusion, creating presentations using ChatGPT offers a powerful way to streamline the content creation process while ensuring your message is strategic, impactful, and aligned with your organization's goals. By following a structured framework, customizing the AI-generated content, and leveraging technology for continuous improvement, executives can create presentations that not only convey their message effectively but also engage and persuade their audience. Remember, the key to success lies in blending the efficiency of AI with the strategic insight and personal touch that only a skilled executive can provide.

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David Tang, New York

Strategy & Operations, Digital Transformation, Management Consulting

This Q&A article was reviewed by David Tang. David is the CEO and Founder of Flevy. Prior to Flevy, David worked as a management consultant for 8 years, where he served clients in North America, EMEA, and APAC. He graduated from Cornell with a BS in Electrical Engineering and MEng in Management.

It is licensed under CC BY 4.0. You're free to share and adapt with attribution. To cite this article, please use:

Source: "How to create presentations with ChatGPT for business use?," Flevy Management Insights, David Tang, 2025




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