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Analytical CRM (PowerPoint PPT)
PowerPoint (PPT) 9 Slides FlevyPro Document
DESCRIPTION
This presentations provides an overview to Analytical CRM. Analytical CRM is the part of Customer Relationship Management (CRM) that aims at storing, analyzing, and applying the knowledge about customers and about ways to approach customers.
Analytical CRM systems use techniques such as data mining, correlation, machine learning, statistical tools, and pattern recognition to analyze the customer data. These analytics help improve customer service by finding small problems which can be solved, perhaps, by marketing to different parts of a consumer audience differently.
Analytical CRM is instrumental in capturing customer data from various sources, ensuring the data is accurate, complete, and accessible. This PPT details how to centralize customer information to avoid discrepancies and maintain a single version of the truth. By leveraging data from sales, marketing, finance, and external sources, businesses can gain a comprehensive view of customer interactions and preferences.
The document outlines the common uses of Analytical CRM, such as optimizing marketing effectiveness, improving customer acquisition and retention, and analyzing customer behavior for better decision-making. It emphasizes the importance of understanding customer needs and tailoring marketing strategies accordingly. The insights gained from Analytical CRM can lead to significant improvements in customer satisfaction and loyalty.
While the advantages of Analytical CRM are clear, the document also addresses the challenges, including the steep learning curve and the need for proper training. It categorizes CRM analytics into five groups: customer, marketing, sales, service, and channel analytics. Each category provides unique insights that can drive business growth and profitability. This comprehensive guide is essential for any organization looking to harness the power of customer data.
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Source: Best Practices in Analytical CRM, CRM PowerPoint Slides: Analytical CRM PowerPoint (PPT) Presentation, PPT Lab
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