If you don't have a plan for spending your marketing dollars you're throwing away money. These tools will help you build that plan.

This spreadsheet includes:

Marketing Budget Allocation Tool - How much should you spend on marketing? That is a simple question with a complex answer. This tool helps you understand the impact the size of your data, base, number of referrals and closing rate play in setting your marketing budget.

Marketing calendar worksheet. Once you decide how much you want to spend, you need to map out a plan by month. This worksheet lets you see your entire year at a glance. It allows you to evaluate expenditures by month and by type.

The second document is series of questions designed to guide your thinking in the budget planning process.

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