This PPT slide, part of the 38-slide Ten Schools of Thought on Strategic Management PowerPoint presentation, outlines the School of Design's perspective on strategy formulation, emphasizing a structured approach to aligning internal capabilities with external challenges. The overview highlights that this school views strategy formation as a process that seeks to achieve a fit between an organization's strengths and weaknesses and the external threats and opportunities it faces. Senior management plays a crucial role in this process, crafting straightforward strategies through conscious thought rather than relying solely on analytical or intuitive methods.

The slide indicates that this method of strategy formulation was particularly influential up until the 1970s, shaping much of the teaching and practice in the field. The absence of a specific base principle suggests a flexible approach, allowing organizations to adapt strategies as necessary. The source of this school is attributed to P. Selznick, a notable figure in strategic management.

The intended strategy is described simply as "Fit," reinforcing the idea that successful strategy hinges on aligning internal and external factors. The realized strategy is framed as "Think," suggesting that strategy-making should be viewed as a case study, encouraging organizations to learn from their strategic decisions. This approach not only fosters a deeper understanding of strategic processes, but also promotes a culture of continuous improvement within the organization. For executives considering this framework, the emphasis on clarity and communication among staff is a key takeaway, ensuring that strategies are effectively implemented across all levels of the organization.

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Henry Mintzberg Continuous Improvement