Strategic Approaches to Wireless LAN Integration PPT

This PPT slide, part of the 157-slide Telco 3G Strategy Report PowerPoint presentation, outlines the strategic initiatives of mobile communication providers in Europe as they venture into the wireless LAN business. It highlights the various approaches being adopted by key players like Ericsson and Telenor Mobil to integrate wireless LAN services into their existing frameworks.

Ericsson is focusing on 3 main strategies. First, it aims to merge mobile enterprise communication systems with 3G technology to enhance private business networks. Second, it is promoting wireless LAN services in public areas, specifically through the HiperLAN/2 standard. Lastly, the introduction of Bluetooth technology is intended to facilitate connections within personal area networks (PAN), broadening the scope of wireless services.

Telenor Mobil is also making strides in this area, targeting new markets by developing integrated solutions that leverage the HiperLAN/2 and 3G networks. This dual approach is essential for expanding their market reach and enhancing service offerings.

The slide further discusses the operational aspects of providing wireless LAN services. It emphasizes the need for effective billing systems that can differentiate between mobile and wireless LAN usage. This includes the installation of access points in high-traffic areas and the provision of IP addresses through a separate subscription process. Integrated billing is crucial for seamless service delivery.

Challenges are noted regarding the operator billing system, particularly in classifying and integrating fees based on user activity across different network types. The slide suggests that future billing models should accommodate various pricing structures, including monthly rates and usage-based charges, to enhance customer satisfaction and operational efficiency.

This slide is part of the Telco 3G Strategy Report PowerPoint presentation.

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