BENEFITS OF DOCUMENT
DESCRIPTION
TECHNOLOGY IN PRODUCT DESIGN PROCESS
Lecture Outline
1. Design Process
2. Concurrent Design
3. Technology in Design
4. Design Reviews
5. Design for Environment
6. Design for Robustness
7. Quality Function Deployment
Design Process
Effective design can provide a competitive edge
a. matches product or service characteristics with customer requirements
b. ensures that customer requirements are met in the simplest and least costly manner
c. reduces time required to design a new product or service
d. minimizes revisions necessary to make a design workable
Idea Generation
a. Company's own R&D department
b. Customer complaints or suggestions
c. Marketing research
d. Suppliers
e. Salespersons in the field
f. Factory workers
g. New technological developments
h. Competitors
Feasibility Study
a. Market analysis
b. Economic analysis
c. Technical/strategic analyses
d. Performance specifications
Computing Reliability
Reliability: Probability that a given part or product will perform its intended function for a specified length of time under normal conditions of use (warranty)
Technology In Design
a. Computer Aided Design (CAD)
assists in creation, modification, and analysis of a design
b. computer-aided engineering (CAE)
tests and analyzes designs on computer screen
c. computer-aided manufacturing (CAD/CAM)
ultimate design-to-manufacture connection
d. product life cycle management (PLM)
managing entire lifecycle of a product
e. collaborative product design (CPD)
Design Review
Review designs to prevent failures and ensure value
a. Failure mode and effects analysis (FMEA), a systematic method of analyzing product failures
b. Fault tree analysis (FTA), a visual method for analyzing interrelationships among failures
c. Value analysis (VA), helps eliminate unnecessary features and functions
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Source: Best Practices in Product Strategy PowerPoint Slides: Technology in Product Design Process PowerPoint (PPT) Presentation, UJ Consulting
Product Strategy Product Launch Strategy Pricing Strategy Product Lifecycle Product Adoption Maturity Model Positioning Behavioral Economics Psychology Consumer Behavior APQP Quality Management & Assurance Innovation Management Product Management Customer Satisfaction
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