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Distribution Channel Support Requirements Overview PPT


This PPT slide, part of the 40-slide Structured Communication, Presentation Development, and Storyboarding PowerPoint presentation, presents a structured overview of support requirements across different distribution channels for a product, specifically focusing on siding distributors, retailers, and OEMs. It categorizes various support needs into 6 distinct areas: breadth of product line, delivery requirements, order processing, training by sales reps, financing, and packaging. Each category is marked with a varying degree of support needed, indicated by filled and unfilled circles.

The "Breadth of Product Line" shows a moderate level of support required from siding distributors and OEMs, suggesting that these channels need a diverse range of products to meet customer demands. Retailers, however, show less need in this area, indicating they may focus on a narrower selection.

Delivery requirements are critical, with siding distributors requiring significant support, while retailers and OEMs show lesser needs. This could imply that siding distributors manage more complex logistics or have a broader geographic reach.

Order processing reflects a similar trend, where siding distributors again require more support than the other channels. This might indicate a more intricate ordering system or higher volume of transactions.

Training by sales reps is marked as necessary for siding distributors, but less so for retailers and OEMs, suggesting that the former may need more in-depth product knowledge to effectively sell.

Financing and packaging requirements show varied support levels, with some channels needing more assistance than others. This indicates that financial structuring and packaging strategies could differ significantly across the channels.

Overall, this slide provides a clear framework for understanding the varying support needs across different distribution channels, which can guide strategic decisions in resource allocation and channel management.




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