Enhancing NPS Amidst Declining Margarine Market PPT

This PPT slide, part of the 148-slide Strategic Review Approach PowerPoint presentation, presents a financial performance overview of the margarine market in Australia from 1996 to 1999, focusing on the Net Promoter Score (NPS) for XYZ's products. Despite a general decline in the margarine sector, XYZ has managed to enhance its NPS, indicating a positive shift in consumer perception. The left side of the slide features a bar chart that illustrates the NPS figures for Retail Australia across the specified years. The NPS values show a gradual improvement, rising from 74.4 in 1996 to 78.2 in 1999, suggesting effective strategies in engaging customers.

The chart also breaks down the NPS into components, highlighting the contributions from different product lines. The figures for Copha and Retail Oils are presented alongside Retail Margarine, indicating that while margarine sales may be declining, other product lines are performing well. The right side of the slide contains a line graph that tracks the NPS per tonne for various products over the same period. This visual representation underscores the growth trajectory of Copha and Oils, contrasting with the stagnation in margarine.

The overall message is clear: XYZ is successfully navigating a challenging market by leveraging consumer trends towards premium products like Pro Activ. This strategic pivot has not only improved customer loyalty, but also positioned the company favorably within the broader retail landscape. The data suggests that even in declining markets, there are opportunities for growth through innovation and consumer engagement.

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