Generative Artificial Intelligence (GenAI) refers to foundation models that create new content, code, analyses, and decisions based on large-scale training data. Unlike traditional automation and analytics, GenAI operates as a reasoning and production layer embedded directly into daily workflows, knowledge processes, and decision systems.
GenAI has moved from experimentation to everyday operations across industries—customer, supply chain, finance, and technology. Organizations are no longer testing isolated tools. They are redesigning how work gets done, how insights are generated, and how value is delivered at scale.
Organizations that adopt GenAI systematically are widening performance gaps in speed, cost, and experience. In McKinsey's 2025 State of AI, 71% of respondents say their organizations regularly use GenAI in at least one function, up sharply from early 2024. This rapid diffusion shifts the focus from adoption to disciplined execution and measurable returns.
This pervasiveness makes structured, reusable GenAI frameworks essential for value capture at scale. Without clear prioritization, governance, and integration into core processes, most deployments remain productivity tools rather than enterprise performance drivers.
Organizations that embed GenAI into core workflows outperform peers. McKinsey finds that top economic performers from AI generate more than 3x the value of average adopters. The opportunity is no longer experimentation. It is systematic execution at scale.
This PPT presentation provides a catalog of 100+ GenAI opportunities. These GenAI opportunities are categorized by the 9 functional activities of the Michael Porter Value Chain:
1. Inbound Logistics
2. Operations
3. Outbound Logistics
4. Marketing & Sales
5. Service
6. Firm Infrastructure
7. Human Resource Management
8. Technology
9. Procurement
Mapping opportunities to the classic Value Chain ensures every function sees relevant, actionable use cases and enables cross-functional prioritization tied directly to business outcomes.
This PowerPoint is organized around these 9 functions. For each function, we delineate a series of GenAI opportunities, including clear descriptions, examples, enabling technologies, business owners, potential financial and operational impact, and realistic deployment horizons.
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Source: Best Practices in Artificial Intelligence, Value Chain Analysis, GenAI PowerPoint Slides: GenAI Opportunities (across the Value Chain) PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
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