Strategic Actions Based on Market Positioning Matrix PPT

This PPT slide, part of the 79-slide Strategic Planning: Process, Key Frameworks, and Tools PowerPoint presentation, presents a McKinsey/GE matrix that outlines potential strategic actions based on 2 key dimensions: industry attractiveness and competitive position. The matrix is divided into nine cells, each suggesting different approaches depending on the intersection of these dimensions.

In the top row, where industry attractiveness is high, the strategies include "Build Selectively," "Build," and "Grow." These strategies emphasize leveraging strengths and addressing weaknesses to seek market leadership and invest in growth. The focus here is on aggressive positioning in a favorable market.

The middle row introduces "Limited Expansion," "Hold," and "Build Selectively." These options suggest a more cautious approach. Companies are advised to expand while managing risks, protect existing business, and concentrate investments in profitable segments. This indicates a balanced strategy of growth and risk management.

The bottom row features "Harvest," "Manage," and "Protect," targeting low industry attractiveness. The recommendations here are to sell at the best possible value, cut fixed costs, and avoid new investments. This reflects a defensive posture, focusing on maintaining current operations while minimizing exposure to risk.

The slide also notes that various factors can influence the assessments of industry attractiveness and competitive position. It emphasizes the need for further validation of identified strategic directions, suggesting that while the matrix provides a framework, real-world application requires deeper analysis.

Overall, this slide serves as a strategic tool for executives to evaluate their positioning and decide on appropriate actions based on market conditions. The clear categorization helps in making informed decisions that align with both current capabilities and market dynamics.

This slide is part of the Strategic Planning: Process, Key Frameworks, and Tools PowerPoint presentation.

MBB/Big 4 style presentation that provides a holistic approach for undertaking strategic planning. While covering the traditional strategic planning approach, the document touches on adaptations that may be used in an unpredictable environment.

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