This PPT slide, part of the 53-slide Selling Consulting Services Effectively PowerPoint presentation, titled "Sample Message Planner" outlines a strategic communication approach aimed at the Board of a Russian Bank. It identifies key components necessary for effectively conveying a message about a consulting firm's capabilities and vision.

The "Audience" section specifies the target group, emphasizing the importance of understanding their perspectives and expectations. The "Destination" clarifies the desired outcome of the presentation: to instill enthusiasm and emotional investment in the consulting firm's vision and capabilities. This suggests that the presentation should not only inform, but also engage the audience on multiple levels.

The "Unstated" section highlights the need to project confidence and competence. The goal is to eliminate any perception of gaps in capabilities, which could lead to the audience considering competitors. This indicates a proactive approach to managing perceptions and positioning the firm favorably.

Assumptions play a critical role in shaping the message. The slide notes that the audience perceives the consulting firm as lacking adequate strategy capabilities in Moscow. This insight is crucial as it informs the messaging strategy, suggesting that the firm must clearly articulate its strengths and address any misconceptions.

Finally, the "Message" section succinctly encapsulates the value proposition: access to top-tier expertise, a compelling vision, and a strong team. This reinforces the need for clarity and confidence in the presentation, ensuring that the audience recognizes the firm's unique offerings.

Overall, the slide serves as a roadmap for crafting a persuasive narrative that aligns with the audience's needs while effectively showcasing the consulting firm's strengths.

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