Optimizing Sales Channels for Diverse Market Segments PPT
This PPT slide, part of the 68-slide Proposal for Organizational Restructuring (Big 4) PowerPoint presentation, presents a strategic overview of the sales channel structure for a chemicals company, focusing on how to effectively sell into various value segments. The primary visual is a two-dimensional matrix plotting customer concentration against market size, with products positioned within this framework.
Products are categorized into 3 distinct areas: "Developers and Institution," "Distributor," and "Non-Focus." The positioning of products indicates their relevance and potential sales strategy. For instance, products in the "Distributor" quadrant suggest a reliance on traditional sales channels, while those in "Developers and Institution" may require a more tailored approach, likely involving key account management and direct sales efforts.
The accompanying bullet points provide insights into market trends impacting sales strategies. A notable shift is anticipated as the reliance on traditional trade diminishes, with a projected increase in project-based sales. This indicates a need for the company to adapt its sales model, emphasizing key account management as a likely future trend.
Additionally, the slide highlights the impact of rising labor costs on sales dynamics, particularly noting that DIY consumer sales may increase, while HID customer sales could decline. The mention of e-commerce suggests an emerging channel that could attract specific customer segments, albeit with some limitations.
Lastly, the slide points out that sales from smaller cities are expected to grow, which will necessitate an expansion of the distributor network. This comprehensive analysis underscores the need for a strategic realignment of sales channels to optimize market opportunities and address evolving customer needs.
This slide is part of the Proposal for Organizational Restructuring (Big 4) PowerPoint presentation.
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Strategy Development Example Restructuring Sales Strategy Account Management Key Account Management Sales Positioning
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