This PPT slide, part of the 56-slide Preparing Powerful Board Papers PowerPoint presentation, presents a critical analysis of Tiger Beer’s operational shortcomings compared to its industry peers. It outlines 3 specific areas where the company is underperforming: distribution costs, production costs, and marketing efforts.
In the distribution segment, Tiger Beer faces a significant challenge, with costs reported to be 40% higher than those of industry leaders. The slide references competitors, such as Giraffe Co and Zebra Co, which have notably lower distribution expenses, indicating a potential inefficiency in Tiger Beer’s logistics and supply chain management.
The production costs are also highlighted as a concern, being at least 30% higher than those of leading companies. This suggests that Tiger Beer may be facing issues related to production efficiency or scale. The examples provided, including Giraffe Co and Zebra Co, further illustrate how competitors manage to maintain lower production costs, potentially through better resource management or advanced manufacturing techniques.
Finally, the marketing efforts of Tiger Beer are described as lagging behind as well. The slide notes that Giraffe Co spends twice as much on marketing and has a significantly larger team, while Zebra Co also invests heavily despite its smaller size. This raises questions about Tiger Beer’s marketing strategy and its effectiveness in reaching target audiences.
Overall, this slide serves as a wake-up call for Tiger Beer’s management, emphasizing the need for a thorough review of their operational strategies in these key areas to enhance performance and regain market positioning.
This slide is part of the Preparing Powerful Board Papers PowerPoint presentation.
McKinsey 3 years on staff, 15 years freelance trainer & coach | Barbara Minto Approved | BCG training designer | Coaches at FX10 and ASX 10 | Startup founder | Author | C-suite Coach.
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Corporate Board Supply Chain Management Supply Chain Resource Management Manufacturing Logistics Production Positioning
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