Stakeholder Engagement Framework for Program Management PPT
This PPT slide, part of the 70-slide Overview of Program Management PowerPoint presentation, presents a framework for understanding stakeholder response stances in program management, plotted on a two-dimensional matrix. The vertical axis represents "Power," ranging from low to high, while the horizontal axis indicates "Interest," also ranging from low to high. This structure allows for a clear categorization of stakeholders based on their influence and engagement levels.
Four distinct response stances are identified within the matrix: "Comply," "Engage," "Watch," and "Disseminate." Stakeholders in the "Comply" quadrant, located in the high-power, low-interest area, are those who possess significant influence, but may not be actively engaged. The strategy here is to ensure compliance with their requirements to maintain a smooth operational flow.
In contrast, the "Engage" quadrant signifies stakeholders with both high power and high interest. These individuals or groups should be actively involved in the program, as their support can drive success. Engagement strategies are critical here, focusing on collaboration and communication.
The "Watch" quadrant includes stakeholders with low power, but high interest. While they may not have the authority to influence decisions, their interest can be leveraged for feedback and support. Monitoring their sentiments can provide valuable insights.
Finally, the "Disseminate" quadrant represents stakeholders with low power and low interest. The approach here is to keep them informed without requiring extensive engagement, ensuring they remain aware of developments without overwhelming them.
This framework is essential for tailoring communication and engagement strategies to different stakeholder groups, ultimately enhancing program effectiveness. Understanding where stakeholders fall within this matrix can guide decision-making and resource allocation.
This slide is part of the Overview of Program Management PowerPoint presentation.
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