Please register (it's free!) or login to view the remaining preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

DOCUMENT DESCRIPTION

Save time, empower your teams and effectively upgrade your processes with access to this practical Multichannel Marketing Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Multichannel Marketing related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Multichannel Marketing specific requirements:

STEP 1: Get your bearings

Start with...

* The latest quick edition of the Multichannel Marketing Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the?

* Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation.

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 963 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Multichannel Marketing improvements can be made.

Examples (5 of the 963 standard requirements):

* Which customers should you choose to serve through which channels, with which products, prices, and marketing programs, for which decision and life cycle stages, under which organization structure?
* Which of your vertical marketing systems achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership?
* You have websites and certain assets which, before you start to interact with them, will ask specific questions, such as, are you male/female, what is your general age, what is your preference?
* All around us, companies are personalizing communications to address who customers are and what customers need. Is your organization capitalizing on the already stated opportunities, too?
* Which type of marketing channel arrangement is good for your organization in global marketing where the creation of marketing channel relationships is expensive and time consuming?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

* The workbook is the latest in-depth complete edition of the Multichannel Marketing book in PDF containing 963 requirements, which criteria correspond to the criteria in...

Your Multichannel Marketing self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

* The Self-Assessment Excel Dashboard; with the Multichannel Marketing Self-Assessment and Scorecard you will develop a clear picture of which Multichannel Marketing areas need attention, which requirements you should focus on and who will be responsible for them.

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Multichannel Marketing projects with the 62 implementation resources:

* 62 step-by-step Multichannel Marketing Project Management Form Templates covering over 1500 Multichannel Marketing project requirements and success criteria.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Multi-channel Marketing - Implementation Toolkit Excel document

Top Flevy Author [?]

Multi-channel Marketing - Implementation Toolkit

Sold by Gerard Blokdijk (this author has 193 documents)

$149.00

ALL FEES INCLUDED

Add to Cart

This business document is categorized under the function(s):

Strategy, Marketing, & Sales

It applies to All Industries

File Type: Excel (xlsx)

File Size: 464.2 KB

Related Topic(s): Omni-channel Marketing

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

This product contains a supplemental ZIP document.

Initial upload date (first version): Jun 5, 2019
Most recent version published: Jun 10, 2019

Ask the Author a Question

Must be logged in Click here to log in

CUSTOMER TESTIMONIALS

"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting

"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I have been able to exceed expectations and deliver quality advice and solutions to my clients. The quality and expertise of the authors are exemplary and gives me great confidence to use as part of my service offerings.

I highly recommend this company for any consultant wanting to apply international best practice standards in their service offerings. "

– Nishi Singh, Strategist and MD at NSP Consultants

"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Manager at Technology Transformation Advisory

"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World

"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant's toolbox."

– Michael Duff, Managing Director at Change Strategy (UK)

"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight – it's like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead."

– Roderick Cameron, Founding Partner at SGFE Ltd

"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy usually has just what I need to make my point.

It is well worth the money to purchase these presentations. Sure, I have the knowledge and information to make my point. It is another thing to create a presentation that captures what I want to say. Flevy has saved me countless hours of preparation time that is much better spent with implementation that will actually save money for my clients."

– Ed Kemmerling, Senior Lean Transformation Expert at PMG

"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group

"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC

"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates

SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

Did you know?

The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

Omni-channel Retail Strategy 44-slide PowerPoint deck $39.00 Author: LearnPPT Retail Strategy Omni-channel Supply Chain Omni-channel Marketing	Omnichannel Marketing 19-slide PowerPoint deck This is a FlevyPro [?] document. Subscribe and save with FlevyPro! Customer Experience Data & Analytics Omni-channel Marketing	Mobile Strategy Primer 23-slide PowerPoint deck $20.00 This is a FlevyPro [?] document. Subscribe and save with FlevyPro! Digital Transformation Mobile Strategy Omni-channel Marketing	Digital Transformation Strategy 118-slide PowerPoint deck $89.00 Author: LearnPPT Digital Transformation Customer Experience Business Transformation
Design Thinking 249-slide PowerPoint deck $89.00 Author: Operational Excellence Consulting Innovation Management Customer Experience Ideation	Digital Transformation: Integrated Business Ecosystems 81-slide PowerPoint deck $59.00 Author: LearnPPT Digital Transformation	Customer Experience Strategy - Template and Guide 56-slide PowerPoint deck $65.00 Author: CustCore Consulting Customer Experience	Digital Transformation: Blockchain Technology 87-slide PowerPoint deck $59.00 Author: LearnPPT Digital Transformation Blockchain Bitcoin
A Comprehensive Guide to Digital Transformation 141-slide PowerPoint deck $45.00 Author: The Highway of Change Digital Transformation	Customer Journey Mapping 133-slide PowerPoint deck $79.00 Author: Operational Excellence Consulting Customer Experience Customer Decision Journey	Get Your Cloud Strategy Right 170-page PDF document $299.00 Author: Martin Palmgren Digital Transformation Cloud	Complete Guide to Customer-centric Design (CCD) 103-slide PowerPoint deck $69.00 Author: LearnPPT Customer Experience