Strategic Marketing Initiatives for Brand Awareness PPT

This PPT slide, part of the 86-slide Market Entry Strategy PowerPoint presentation, outlines a structured marketing strategy aimed at enhancing XYZ's corporate image and market awareness. It categorizes various marketing programs, detailing their objectives, responsibilities, resource requirements, measurement criteria, and priority levels.

The first program type listed is "Brochures and Newsletters." The objectives here include developing a high-level brochure focused on DI applications, producing product brochures for technical audiences, and creating newsletters to keep different segments informed. The marketing team is primarily responsible for these tasks, with support from the BIS corporate MarCom group. Resource requirements highlight the need for a global marketing team and an advertising agency. Success will be measured by increased brand awareness and follow-on sales, with a high priority assigned to this initiative.

Next, "Seminars to Customer" focuses on educating customers about XYZ's offerings. Similar to the brochures, the marketing team is responsible for execution, and the measurement of success is again tied to increased brand awareness, with a high-medium priority.

Lastly, "Journal Articles" aims to educate potential customers through a series of articles. The marketing team will again lead this effort, with global experience being a key resource requirement. The measurement of success remains consistent, focusing on increased brand awareness,, but this program is assigned a medium priority.

Overall, the slide presents a clear framework for marketing initiatives that not only aim to boost XYZ's visibility, but also engage various customer segments effectively. The structured approach allows for focused resource allocation and measurable outcomes, making it a strategic tool for decision-making.

This slide is part of the Market Entry Strategy PowerPoint presentation.

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